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What product needs packaging design? Packaging design (lithography) for a metal 20L bucket


Product description for which packaging is being developed: Bituminous mastics and primers


Company name: Izofast Ukraine


Company activity: manufacturing


Product/service category description: Mastic is a fully ready-to-use material consisting of a mixture of petroleum bitumens, polymer-modified, mineral fillers, and organic solvent. After drying, it forms a durable coating with a wide range of operating temperatures, significantly extending the service life of the protected structures.


Distribution channels and sales geography: Ukraine, 


Target audience portrait: professional builders, construction companies. 


Existing or proposed positioning: professional quality - professional result


Closest competitors: TM Technonicol


Main competitive advantages of the company: Quality and price. Manufacturing since 2006.


Brand name on the packaging: IZOFAST


Product price segment: medium


Duration of product presence in the market: since 2006


Advantages of the promoted product: quality


What benefits does the buyer get from purchasing the product? reliable waterproofing


Formulate the main task of the packaging design: in a line of 6 types of products. Visual distinction by color (red, yellow, etc.). Competition task for 1 type of product.

Mandatory presence of black color (association with bitumen) 


Base colors: black


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging. All texts (instructions, purpose) are available and must be on the back wall. ISO 9001, ISO 14001 certification icons must be present on the packaging.


In what format do you want to receive the source material? eps


Provide any additional information you consider important. Familiarize yourself with the products at izofast.ua