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What product needs packaging design?

Auto parts: 

  • shock absorbers  (aspect ratio 3x1x1 - approx. 60x20x20 cm), 
  • brake pads (aspect ratio 18 x 15 x 5 cm)


Brand name on the packaging: MarkBest


Duration of product presence in the market: New brand


Advantages of the promoted product: Best price/quality ratio on the market


Closest competitors: 

  • Shock absorbers: TOKICO, KYB, 
  • Pads: TRW, Brembo, Akebono, Power Stop, REMSA, StopTech


Formulate the main task of the packaging design:

The packaging layout should be

  •  simple, easy to scale, fit real sizes for specific parts
  •  evoke associations in the buyer such as "quality" and "reliability"


Basic colors: Red, black, white


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Please specify their placement on the packaging.

MANDATORY

  1. Brand logo
  2. Space for a sticker or printing "Part Number", Barcode, Additional information, etc.
  3. Part name in English 
  • Pads - "Brake Pads";
  • Shock absorbers -  "Shock Absorber";

Optional 

  1. Provide space/possibility for additional inscriptions clarifying the series/composition or quality of the product. Pads - "Premium Ceramic".
  2. Schematic drawing of the part (pad, brake disc)


In what format do you want to receive the source material?

All source files, fonts so that we can later adjust the layout to specific boxes. There should be the possibility to open the files in some editor and/or transfer them to another designer for printing, refinement. 
Updates
Update #1

They asked to attach examples of what shock absorbers are. Here are a few examples (taken from the internet)imageimageimage

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22 January 2020, 14:29
Update #2

ATTENTION! The logo already exists! It is in the attached file. No need to develop a logo!


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22 January 2020, 17:42
Update #3

If there is a product image in the design, it is preferable that it is schematic rather than full-color.

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24 January 2020, 12:50
Update #4

We concluded that a white background for the boxes is not suitable. Currently, the best color option is red (dark red) as the main color for the boxes. Black or, for example, dark blue can also be used in the designs. 


Almost all designers place images of the brake system assembly (disc + caliper) on the boxes for brake pads; it is better to use a schematic image of the pad or the pad itself. This refers to disc brake pads, which all look similar.


Regarding the image of the shock absorber. Our products will come without springs, and all shock absorbers will have a similar appearance as shown in the photo and on the box. Therefore, an advantage will also be given to those who can use (find/draw) a schematic representation of a similar part.
imageimageimage

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24 January 2020, 14:34
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