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What product needs packaging development?  

SYMMER xps - construction insulation made of extruded polystyrene

Product description for which packaging is being developed:  

This is a polymer insulation in the form of a board measuring 1200*550 mm with thicknesses of 20,30,40,50 mm

Company name: 

PCPF "LUCK AND CO"

Company's line of business:  

Insulation production

Description of product/service categories:  

Insulation made of extruded polystyrene in the form of a board, used for insulating foundations, walls, roofs, and underfloor heating systems

Distribution channels and sales geography:  

All of Ukraine

Target audience profile:  

Construction organizations

Existing or proposed positioning:  

One of the best materials in the segment based on quality characteristics such as density, fire resistance 

Closest competitors:  

TM - Technoplex, Penoboard

Main competitive advantages of the company:  

High quality characteristics

Brand name on the packaging:  

SYMMER xps

Product price segment:  

Above average in the market 

Duration of product presence in the market:  

10 years

Advantages of the promoted product:  

The densest material among all competitors

What benefits does the customer get from purchasing the product?  

Quality material will ensure heat and insulation savings

Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

There is an existing option

Formulate the main task of the packaging design:  

The packaging design should be bright and evoke only warm emotions.

Style in which the packaging should be executed:  

The main space on the packaging is allocated to the brand "SYMMER XPS" and the logo.

Basic colors:  

The number of colors used for printing on the packaging – 3 colors.

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?  

It is necessary to develop graphic icons to denote the quality characteristics of the product:

1 – durable

2 – contains graphite

3 – heat and frost resistant

4 – easy to install

5 – eco-friendly

6 – does not absorb water

7 – 25% higher strength

8 – withstands pressure of 1400kg/m2

9 – 91% heat preservation

The icons should be clear, simple, and bright.


Provide any additional information you consider important.  

Manufacturer: VCPF "LUCK AND CO" 67700, Ukraine, Bilhorod-Dnistrovskyi, Mayakovskyi St. 55, tel. +380(4849) 3-66-41, www.symmer.ua, [email protected]  TU U 22487238-001:2007
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