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Company Name: Way4you


Company Activity: sports equipment for fitness, crossfit, and weightlifting


Product/Service Description: sports equipment for fitness


Target Audience Profile: active and sporty people aged 24 - 35 years.


Sales Regions: Ukraine 


List the nearest competitors: LiveUp, Hop-sport, Profit, Togu, 


Describe the main competitive advantages: 

Withstands up to 300kg.

Odorless

Anti-explosion system

Pump included

Quality material

Quality guarantee


Product Description: Ball of different diameters (55, 65, 75cm) used in fitness training, by pregnant women for muscle strengthening, for infant massage


Brand Name on the Product: Way4You


Price Segment: 300 - 500 UAH.


What are the benefits of purchasing the product?

Can be used for effective home workouts

Use a fitball instead of a chair, which strengthens health

Quality massage for an infant

Self-massage for back pain

Used by pregnant women for muscle strengthening 


Is the packaging being created for the first time or do you have an existing option?

for the first time


List the formats of packaging on which the design concept will subsequently be distributed:

Cardboard packaging 


Formulate the main task of the packaging design:

Instill trust in the quality of the product. Emphasize specific advantages, usage options, quality and creative photographs.


Style in which the packaging should be executed:

The box design should be concise while standing out among others and highlighting the company's motto and logo. "Choose the right path, choose sports. Sports is Way4You"

Basic colors: white, black, orange, light green or green


What information must be included on the front of the packaging?

Company logo, product photo or photo of an athlete with the product, product advantages, size chart (diameter 55cm, 65cm, 75cm.)


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?

Logo


In what format do you want to receive the source material?

all possible formats required by the factory for printing this box layout.

Applications2