For which product is packaging development needed?
Cosmeceutical product Smart Matt Fluid from the Dermakey series of the Renew brand
Product description for which packaging is being developed:
Smart Matt Fluid - mattifying fluid for the face from the Dermakey series.
Company name:
Renew
Company's area of activity:
Professional cosmeceuticals (skin care products for industry specialists)
Description of product/service categories:
The full range of the brand's products and their appearance can be viewed at the link https://renew.net.ua/
Distribution channels and sales geography:
The products are distributed worldwide, including in the Middle East, Asia, Europe, and the USA
Target audience portrait:
Cosmetologists, women and men of any age who use cosmetologist services, teenagers
Existing or anticipated positioning:
The Dermakey series from the Renew brand, which includes the competitive product, will be universal: for men and women, for home and professional use, for any age, including teenagers, for any skin type
Brand name on the packaging:
Renew
Product price segment:
Business
Duration of product presence in the market:
Long-term
Advantages of the promoted product:
Unique lightweight texture product for any skin type, age, for daily or situational use under makeup as part of the universal Dermakey series
Is the packaging being created for the first time or is there an existing version? (attach an image of the existing packaging)
For the first time
What is the main task of the packaging design:
An element in the new universal series of the brand. The task is to reflect the product name, as well as the series name, which will, in turn, be presented in a similar form on other products in this series.
Style in which the packaging should be executed:
In the style of the brand's assortment (https://renew.net.ua/), moderately concise, creative ideas are welcome
Basic colors:
No restrictions considering the white jar (organic combination of the developed label with the white base). The brand has its own color for each series. It is necessary to select a unique color for this Dermakey series
Please specify the packaging dimensions (attach a layout if available):
Label size 117*70, approximate examples of layout and label in the attachment
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Specify the location of the elements on the packaging)?
The brand logo is in the attachment. The label must indicate the trademark, the name of the Dermakey series (the series name will be used in a similar form for the labels and packaging of other products in the series), the name of the product
In what format would you like to receive the output material?
PSD, AI
Please provide any additional information you consider important.
For the competition, it is proposed to develop packaging design for one product from the new series of the brand. The winner, for an additional fee (+9000 UAH), must develop packaging for other products in the series by analogy (total of 8-10 products), the series should be recognizable by its name and corresponding graphic representation (Dermakey), while having unique features for each product. Among the products in the series, there are those with direct application to the container in two colors with a multicolored cardboard box. Recommendations for positioning the new series are welcome if there are competencies in product promotion (+$100)
