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Packaging design for a line of teas (a total of 8 positions).  The product concept is that it features 2 items that complement each other in taste, which can also be used as separate beverages. The main product is high-quality tea, plus a set of herbs-spices that are perfectly suited to this tea. The design should emphasize the concept of synergy between the 2 products, the main concept being «Tea + natural and tasty additives»,  as well as deliciousness and coziness.


Target audience - People with average income who love delicious food and tea, and enjoy experimenting.


Distribution channels and sales geography: Russia, with prospects for the USA.


Target audience - People with average income who love delicious food and tea, and enjoy experimenting.


Brand name on the packaging: SYNERGY TEA


Product price segment: Medium (slightly above) price segment. Not a premium product.


Design contest task consists of designing 3 elements  (in order of priority):

  1. Design of the main box (fig.1_1, 1_2) for each type of tea. There should be a total of 8 design types for each box (type of tea). We approve the main design based on the packaging of PUER tea, with the understanding that the winner of the contest will create the other options for an additional fee in a unified design style. This is the main task.
  2.  Logo design. Tea "Synergy". The main idea for the logo is the synergy of tea and natural and tasty additives, spices. There are no special requirements for it, the main thing is that it fits the essence of the concept of "synergy" and the box design. The logo will be printed on a transparent sticker and will be placed on the tea can in the center. The logo should be simple. The logo can and should also be integrated into the design of the main box.
  3. Design of an information leaflet included. Each type of tea will have its own text, composition, description of the tea, brewing methods, and general information. The information and texts for the leaflet are in the file "Tea Compositions+.xlsx". This is an auxiliary element, there are no special requirements for it, the main thing is that it fits the main box design. fig.2.


The main packaging for all types of tea is a box, samples are shown in figures 1.1. - 1.4, and all original photographs of the product line for the designers can be found at the link: https://drive.google.com/drive/folders/1lZqa1znp2inlp3s7xJrjigPkZnFaS-_l?usp=sharing
We are designing based on PUER+ tea. The description of the taste, aroma, and ingredients is in the file "Tea Compositions+.xlsx". The box consists of two compartments, with the tea can in the left compartment and an additional bonus in the form of a bag with natural and tasty additives suitable for this type of tea (to be mirrored). Also included, in the left compartment, next to the bag of spices, is a rolled-up leaflet tied with a string that describes this tea, the ingredients, and brewing methods, similar to a competitor's example in fig.2


The design should not emphasize premium quality, it should not be «creative», cartoonish, or humorous, etc. The design should not be in a Chinese style; it needs to be something modern, restrained, and European. The design should not emphasize health and health benefits.

Each tea has its own name and a brief description in one sentence (found in the file "Tea Compositions+"). The design should play on the fact that there are two products in the box: «Tea» + «Herbs-spices». Tea looks better on a light background, while spices look better on a dark one. (fig.5). The design should emphasize and highlight the "Synergy" of Tea and natural and tasty additives. The design should take into account that the open elements of the product, such as the tea can and spices, on the left in the window, are integral elements of the box design; they need to be incorporated into the style of the box. Each type of tea has a bag with a unique composition of berries or herbs, the composition of which can and should be illustrated on the half with spices. (Examples in fig.6, fig.8 are liked).

Likes - http://hotcoffee.themerex.net/

http://ragordost.ru/works/volshebnica 

https://www.behance.net/gallery/15816787/fotoretush 


It is necessary to place technological information on the packaging, shelf life, brewing time (in the form of icons), etc., and to provide a barcode for checkout.

The main design will be in Russian, auxiliary solutions in English are allowed. The winner of the contest may be ordered an English version.


In what format do you want to receive the source material? Vector: Ai, PSD


Please provide any additional information you consider important.

The packaging will be made from high-quality cardboard, with full-color printing and UV varnish, but the question remains open whether it will be based on kraft cardboard or full-color printing on white cardboard. The choice will depend on the ideas you propose regarding kraft or full-color on a white base, so the source files contain photographs on kraft and white paper.  Think. Propose.
Applications10