Updates
Update #1

For which product should the packaging be developed?

A line of delicious hot chocolates. Each has its own "feature".

Various interesting flavors associated with different countries.

Only natural ingredients: natural cocoa, natural Ukrainian milk.

Natural ingredients. Do not contain vegetable fats. No preservatives. No colorants.

 

Product description for which the packaging is being developed: hot chocolates in cardboard tubes, 200g

7 types of chocolates: 

AMERICAN instant chocolate with marshmallow

IRISH instant chocolate with the aroma of Irish liqueur

ASIAN spicy instant chocolate with chili pepper

BELGIAN instant chocolate with pieces of Belgian chocolate

BRAZILIAN instant chocolate with brown sugar

FRENCH instant chocolate with salted caramel

FITNESS instant chocolate with the sweetener erythritol


example image of the tube 

image


Company name: Wonderful Drinks


Company's line of business: production of delicious chocolate drinks


Distribution channels and sales geography: national networks, Ukraine


Target audience portrait: sweet lovers, aged 25-45.

 

Company's main competitive advantages: Natural ingredients. Affordable price.


Brand name on the packaging: TM Wonderful Drinks


Product price segment: medium plus


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging) for the first time


Formulate the main task of the packaging design: The packaging should attract attention. Stand out on the store shelf. Spark interest. Be appealing, evoke a desire to try the product. You can try to play with associations with countries: flag, famous landmarks (for example, the Eiffel Tower, Statue of Liberty, country flag).


Basic colors: Do not use colors that are traditionally associated with chocolate: black, brown. No yellow color.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?

I see the text placement scheme as follows:
front side: 

brand name

product name

weight is 200g (g)

attention-grabbing phrases for consumers: chocolate made from natural milk and cocoa. does not contain vegetable fats. no colorants and preservatives.

back side:

preparation image: 1-2 spoons per cup

ingredients

space for barcode


For BELGIAN chocolate:

+ real Belgian


For FITNESS chocolate only these phrases:

0% sugar

reduced fat content

draw a cup with the inscription 27kcal


In what format do you want to receive the original material? ready for print


Provide any additional information you consider important.

In addition to visualizing the front side, I also want to see how the back side is implemented – preparation image, etc.

Also, phrases that attract consumers' attention and speak about the naturalness/benefits of the chocolates should be on the front side.

We will evaluate the entire line immediately. 

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26 April 2019, 9:21
Update #2

Since we have already received a certain amount of work, I want to draw your attention once again:
1. We will only choose the entire lineup. No, we will not imagine and guess how good all the other designs will look by seeing just one product.
2. It is important to complete the brief and the technical specifications.

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26 April 2019, 18:02
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