Design of packaging for antibacterial wet wipes

For which product is packaging to be developed? Wet wipes with antibacterial effect. Mass market

"NATURELLE" Antibacterial with D-Panthenol, silver ions, and Vitamin E, 120 pcs.

"NATURELLE" Antibacterial with D-Panthenol, Silver ions, and Vitamin E, 120 pcs.

Product description for which packaging is being developed:

Wet wipes with antibacterial effect

Wet wipes "NATURELLE" Antibacterial with D-Panthenol, Silver ions, and Vitamin E are designed for maximum cleaning and destruction of bacteria and microbes on your hands.

The wipes gently cleanse without disrupting the natural functions of the skin and provide a long-lasting freshness effect. They have natural antibacterial properties due to the content of D-Panthenol and silver ions, which are known for their bactericidal action, thus providing antiseptic action. Thanks to the presence of natural extracts and Vitamin E, the wipes moisturize the skin and heal wounds. Hypoallergenic, do not irritate even sensitive skin. They dry quickly, leaving no uncomfortable sensations on the hands.

These pleasant to the touch and practical wipes will be useful while walking, traveling, and during leisure. Suitable for daily use. The wipes are rectangular in shape. Made from new non-woven perforated fabric, which provides more effective cleaning.

Shelf life: 2 years from the date of manufacture. The date of manufacture is
the batch number and is indicated on the packaging.
Storage conditions: At a temperature from 0°C to 30°C, avoiding direct sunlight and at least 1 m away from heat emitters.

Warning: For external use only. If individual sensitivity to components is detected, discontinue use. Avoid contact with eyes.

Method of application: open the valve, take out a wipe, close the valve tightly to keep the wipes from drying out. Treat the skin.

Made in Ukraine.

Company name: Sanvita Group

Company activity: production of wet wipes

Description of product/service categories: products for daily personal hygiene

Distribution channels and sales geography: distribution, retail chains, Ukraine, export

Target audience portrait: a product for the whole family, any shopper in the store who cares about cleanliness and comfort

Existing or proposed positioning: quality reliable product, an assistant in health care and ensures safety for the whole family, at an affordable price

Closest competitors: Smile Biosphere

Main competitive advantages of the company: quality, reliability, stability, speed, price,

Brand name on the packaging: «NATURELLE» 

Product price segment: medium. This product is sold by Packaging

Duration of product presence in the market: over 5 years

Advantages of the promoted product: comfortable, reliable, protects, disinfects, quality, useful, safe, profitable

What benefits does the buyer get from purchasing the product? health, savings, cleanliness, safety, reliability, comfort

Is the packaging being created for the first time or is there an existing option? there is an old concept that needs to be improved through updating. We want a new and better concept.

Formulate the main task of the packaging design:

Main idea: care for health, reliable protection, and safety. Positive. Emphasis on Antibacterial

Tasks to consider in the product packaging design for mass market, main information (emphasis) that should be instantly readable by the buyer from a distance from the eyes to the shelf:

- what exactly is the product WET WIPES

- helps to solve which problem, for what purpose it is used ANTIBACTERIAL reinforced with medical/protector icons and others.

- with the help of which elements in the formula: ions silver / D-Panthenol / Vitamin E which element performs which functions;

Contains active components: reinforce with icons

D-Panthenol

Silver ions

Vitamin E

- the number of wipes in the package – 120 pcs; this quantity should be used as an advantage like ECO PACK or something like that.

- what material and its advantages – perforated, comfortable pleasant cleaning (showing microbes, bacteria, and dirt that «get stuck» in the depressions); can show a fragment of the fabric with perforation (only without microbes)

- additional information that evokes and reinforces trust - icons 98% crystal water; 0% of various harmful elements (free alcohol, parabens) and others.

- for whom for the whole family;

- as a result of use what benefits – cleaning skin various icons, clean and well-groomed hands;

- in what conditions/situations/places it is used – with the help of various icons (on the go, in the car, on vacation, etc.);

Style in which the packaging should be executed:

The texture of the design is not overloaded, with medical/sanitary elements (Protection sign, etc.)

The style is modern restrained (democratic-medical), with bright informative elements.

Packaging: colored film, with a combination of glossy and matte finish, 120 pcs., with a plastic lid, under which there should be 2 phrases: Be healthy! Be healthy!

Text in English.

Material of wipes: NEW non-woven PERFORATED FABRIC spunlace. The perforated structure provides more effective cleaning. Show/mark the material in the design, emphasize it.

Basic colors: Predominantly white, light gray with a silver effect - THIS MUST BE DONE AS A MANDATORY ELEMENT, blue - various shades, red for accents (Antibacterial, Protector, medical sign), possibly green/azure, honey (icons). Silver should be linked with Silver ions - a new element in the impregnation. Highlight

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?

On the back side: Text with description, Logo, under the logo text Certified Quality Management System according to International Standard ISO 9001-2015; barcode; EAC sign; plastic sign, etc.

In what format do you want to receive the source material? Ai

We accept the design concept in both layout and 3D model form

Add layout for 120 with icons and text

Lid

https://dropmefiles.com.ua/RywHamv

Example of label shape on the lid

Examples of competitors' designs