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For which product should the packaging be developed?  

Series of organic vegetable oils (peanut oil, sunflower oil, flaxseed oil)


Product description for which the packaging is being developed:  

Organic, healthy oils used in cooking, rich in vitamins 


Organic oil is obtained through cold pressing from fruits or seeds grown in environmentally friendly areas, without the use of pesticides and chemicals. 

Organic oil is a natural and eco-friendly oil.


Company name:  

Food trading company


Company's line of business:  

Food products


Product/service category description:  

Vegetable oils for cooking, rice, flour, noodles, etc.


Distribution channels and sales geography:  

Russia, CIS countries, CHINA, KOREA, JAPAN, and other countries


Target audience profile:  

People who follow a healthy diet. Know something about oils


Existing or proposed positioning:  

The product belongs to the mid and high segment


Closest competitors:  

Foreign companies


Brand name on the packaging:  

«OYROT» — «Oirot»


Product price segment:  

Medium and high


Duration of the product's presence in the market:  

New product


Advantages of the promoted product:  

Eco-friendliness, healthy eating, organic nutrition


What benefits does the customer get from purchasing the product?  

Healthy product without any additives and chemicals. Suitable for the elderly, children, and adults


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

For the first time. Probably, the packaging will be a plastic bottle or a metal can of 0.5l, 1l, 1.5l, 3l


Formulate the main task of the packaging design:  

Convey through the design all the advantages of the product, it should be special with its own specifics, attract the buyer, so they would want to take it in their hands and buy it. The desire to cook for family, for children and the elderly. 

Show all the advantages of the product, a safe product.


Style in which the packaging should be executed:  

Free, as the designer sees it, we will choose from the proposed options later.


In what format do you want to receive the source material?  

A format that can be used further in work, editable original layouts — AI, COREL, JPG, PDF. 


Please provide any additional information you consider important.  

It is important to offer only work prepared by oneself in the competition, do not offer someone else's work or copies. We value work done specifically for us. 

It is preferable to provide layouts by Sunday the 18th, without waiting for the end of the competition. 

Attaching a photo of the competitor. 
Updates
Update #1

Good afternoon, huge thanks for participating in our competition, we are looking forward to more new works. Regarding stock photos, we allow their use, but if you use stock photos or any separate elements from images, please indicate them. 

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15 April 2021, 5:32
Update #2

We are also waiting for ideas on packaging; the design of the packaging is very tentative, as it will likely be plastic packaging (since it is cheap and can be custom-made in any shape and size). Therefore, we did not specify the sizes of the packaging, as we would also like to receive your suggestions for the packaging where the oil will be poured.

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15 April 2021, 5:35
Update #3

Dear designers, the logo will be provided to the winner of the competition for the development of the final version of the label. At the stage of submitting work, participants can use any logo as an example.  

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15 April 2021, 9:03
Update #4

image our logo


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15 April 2021, 12:11
Update #5

Hello, dear contestants. We remind you that there is still an opportunity to submit your works. 

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19 April 2021, 8:57
Applications9