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Company name: LLC "Olivia Mix" 


Company activity: Production of pasta, packaged flour, and subsequently cereals.


Product/service description: Premium class pasta.


Target audience portrait: Food wholesalers, distributors


Sales regions: All of Ukraine


List the nearest competitors: 

1. http://www.taya.com.ua/

2. http://www.vmf.com.ua/ru/makaronnye-izdeliya/proizvodstvo/
3. http://mlin.in.ua/ru/
4. http://www.zakroma.in.ua/
5. http://www.kmf.kiev.ua/
6. http://zodiak.ua/ru/
7. http://www.vinina.com.ua/
8. http://www.chumak.com/view.products/mode.view/id.11/


Describe the main competitive advantages: extremely high gluten content and whiteness of the flour, which means the pasta will not overcook and will have a rich light yellow color, because the flour is made from selected extra-class wheat. 

Product description: We have been working since 1996,

and we have developed a special technology for pasta production, without losing taste qualities, this product should become the flagship of our production, namely - Premium class pasta in premium packaging!


Brand name on the product: TM Olivia Mix


Price segment: for the middle class, excellent quality is quite acceptable at a relatively inexpensive (not exorbitant) price, so the appearance should clearly convey this


Duration of product presence in the market: we hope forever 


Advantages of our product: very solid experience in this production (22 years) and uninterrupted supplies


What are the benefits of purchasing the product? - absolutely healthy nutrition and excellent appearance (before cooking and especially after)


Is the packaging being created for the first time or do you have an existing option? - we have an old layout (file attached) for our main pasta, but the new design should differ fundamentally from the old one and be simply mesmerizing and attractive premium!


List the formats of packaging on which the design concept will subsequently be distributed: specifically this design for 900 grams and 450 grams pasta and later for the packaging of cereals based on the overall style of this design


Formulate the main task of the packaging design: 

1. the packaging will be printed using flexographic printing (FILE REQUIREMENTS attached) 

2. packaging material is laminated polypropylene 

3. company logo attached

4. company slogan - "Premium Class Grocery"

5. the packaging must have a special place allocated for the name of each type of pasta

6. the design must be unique, not resembling most packages available on the market, and most importantly       attractive and top-notch in appearance

7. the view of the pasta should be clearly visible in the packaging


Style in which the packaging should be executed: we find it difficult to answer this question, instead we attach several designs that we liked more or less   


Basic colors: colors of the logo and white, these are the minimum that should be 


What information must be included on the front side of the packaging? 

1. "Pasta Products"

2. "TM Olivia Mix"

3. "from elite flour of Ukrainian wheat"

4. names of pasta types 

5. weight - "900 g"

6. slogan - "Premium Class Grocery"


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? - Logo


In what format do you want to receive the source material? - Adobe Illustrator file
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