Our company specializes in the production of frozen food products. One of the categories of our products is ready-to-eat frozen meals (thaw, heat in the microwave, eat). This category is divided into soups, main courses, and breakfasts.

We want to update the design of the sleeve (cardboard product) that fits over the tray. You can see what it looks like here https://artofcooking.com.ua/catalog/solyanka-myasna-gotova-strava-p130

Currently, the sleeve occupies 20% of the tray, and the customer has the opportunity to see what the product looks like. However, the appearance of the frozen dish does not stimulate the customer's appetite and does not encourage a purchase. Therefore, we want to make the sleeve cover the entire tray and place a staged, appetizing photo of a serving example on the front, which will occupy 50-70% of the space. Moreover, we do not take away the customer's ability to see what the product looks like in real life, as the sleeve can be easily removed from the tray.

What I want to see on the front of the sleeve

• Brand logo (I will attach the file)
• Photo of the dish (50%-70% of the front of the sleeve should be occupied by the photo of the dish). For now, we will take the photo from the internet, and later we will conduct a photo session
• Weight of the dish (300g)
• Product name: meat solyanka
• Product description: classic solyanka with Bavarian sausages, smoked chicken fillet, chicken thigh, olives, and lemon.
  
  We are considering a design option without a description on the front of the sleeve, as this may heavily "clutter" the design
  
  
• Inscription "serving example" on/under the photo 
• Icons describing the advantages of our product 

1. Shock freezing (a freezing method that allows 95% of the qualities of freshly prepared dishes to be preserved after thawing)
2. The dish is ready to eat (convenience — heat and eat)
3. Natural ingredients (quality raw materials, without chemical additives and colorants)
4. Gas-modified environment (increases shelf life in the refrigerator up to 10 days)
5. ISO 22000:2018  (certified production)

What I want to see on the back of the sleeve

• Short text describing the 3 icons placed on the front of the sleeve.  

I will attach the text and example. 

• Infographic for two cooking methods

The cooking method can be taken from the specification, which I will attach. 

What I want to see on the sides of the sleeve

On the sides of the sleeve, place text from the specification, a calorie table, a label for "best before," and a barcode.

Important

1. You can see an example of what the tray with the sleeve looks like here https://artofcooking.com.ua/catalog/solyanka-myasna-gotova-strava-p130

2. The design should be based on the existing sleeve pattern. The pattern is attached, called "sleeve pattern"

3. The composition, calorie content, labels for "best before," and barcode can be found in the document "specification"

4. The text for the back of the sleeve can be taken from the document "Text_for_packaging_for_first_and_second_courses"

5. The category of ready meals in trays is divided into soups, main courses, and breakfasts. These three categories need to be separated by color code.

6. The company's website - https://artofcooking.com.ua/catalog

7. Sleeve pattern: https://dropmefiles.com.ua/ua/5PN9VQRTS