For which product should the packaging be developed? Camel wool blanket
Product description for which the packaging is being developed:
Camel wool blanket (85% camel wool, 15% sheep wool), cover 100% cotton. This blanket has the advantages of camel wool products. The wool is sourced from Mongolia.
Company name: Dream Factory
Company's line of business: Textile production for sleep
Description of product/service categories: Sleep textiles
Distribution channels and sales geography: Wholesale and retail sales in Russia, CIS, Europe
Target audience profile: Women aged 35 and older with average to above-average income. Natural and high-quality textiles are important to her.
Brand name on the packaging: Gold Camel (Manufacturer: Dream Factory)
Product price segment: Mid-range, but closer to high-end.
Duration of product presence in the market: New product
Advantages of the promoted product:
Completely natural filling and fabric.
- Ideal microclimate
Camel wool helps maintain the most comfortable temperature. This is due to the fact that the natural habitat of this animal is characterized by significant daily temperature fluctuations.
- Breathability
This directly depends on the structure of camel wool. It allows air to pass through well, having a "breathable" effect.
- Healing effect
Camel wool blankets enhance tissue nutrition, improve metabolic processes, help neutralize toxins in the human body, alleviate inflammatory processes, etc.
- Hygroscopicity
During the night, a person loses several milliliters of moisture while sleeping. A camel wool blanket can easily absorb up to 30% of its own weight in liquid.
What benefits does the buyer get from purchasing the product? The buyer acquires a completely natural product at an acceptable price. Quality sleep with a healing effect.
Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)
For the first time
Formulate the main task of the packaging design:
Develop a design for a cardboard box in the shape of a suitcase (dimensions attached). The front side should have a window through which the blanket will be visible. The size of the window is 20x35cm or larger. The shape of the window depends on the design.
Style in which the packaging should be executed: Packaging of the Ormatek company (орматек.jpg)
Basic colors: Colors of the logo and additionally at the designer's discretion. It is possible to change the colors of the logo for design purposes.
In what format do you want to receive the source material?
Format for printing (presumably, this is Corel Draw). Everything should be in layers, as edits will be made.
