Company name: Tetafarm
Company activity:
Distribution of medical products
Description of products/services:
Capsicum plaster TetaPlast – 4 types: 6*10 cm; 10*15 cm; 10*18 cm; 12*18 cm (design is the same)
Menthol plaster TetaPlast - 4 types: 6*10 cm; 10*15 cm; 10*18 cm; 12*18 cm (design is the same)
Target audience portrait:
Capsicum – people of different ages suffering from muscle and joint pain, rheumatic pain, and sciatica, colds.
Menthol – people of different ages who are troubled by joint and muscle pain.
Sales regions: all
List nearest competitors: Dr. House, Extraplast, C-Plast, Doctor Pepper
Describe main competitive advantages:
High quality, naturalness, quick therapeutic effect, excellent safety and efficacy ratio, one of the best price/quality ratios.
Product description:
Capsicum – has a quick warming effect, helpful for muscle and joint pain, rheumatic pain, sciatica, and colds.
Menthol – has analgesic, sedative, and cooling effects.
Brand name on the product:
TetaPlast and placement of the Teta logo
Price segment:
Medium price segment
Duration of product presence in the market:
Not yet in Ukraine. We plan to launch in October 2016.
Advantages of our product:
Price
What benefits come from purchasing the product?
A modern, effective, and safe alternative to medications at an affordable price.
Is the packaging being created for the first time or do you have an existing option?
Being created for the first time.
List the formats of packaging on which the design concept will subsequently be applied:
Sizes of capsicum plaster packaging: 9*13 cm; 13*18 cm; 13*21 cm; 15*21 cm (design for all 4 packages is the same)
Menthol plaster – similarly.
That is, in fact, it is necessary to create a design for 2 packages: 1 – for capsicum, 2 – for menthol.
Formulate the main task of the packaging design:
Creativity - the product must stand out favorably from competitive products, be of high quality, the design should demonstrate brand values and inform about unique qualities.
Practicality – the packaging should impress, but at the same time be convenient and ergonomic, easily, clearly, and accurately perceived by the buyer.
Emotional response - the packaging design should be closest to and meet the expectations of the target audience.
Informative - informative packaging gives the buyer the opportunity to obtain necessary information about the product in seconds, so that they can unmistakably determine that this product is for them.
Style in which the packaging should be executed:
Capsicum – maximally bright, saturated design, fire theme (but this is not a mandatory requirement). (Samples attached)
Possible use of images of body parts where the action of the plasters is localized (sample in attachment)
Menthol – main requirement – quality design at the level of the packaging of the menthol plaster Doctor House (sample attached)
Basic colors:
Capsicum – from yellow-orange to red
Menthol – white, mint, various shades of green, possibly also blue and silver.
What information must be included on the front of the packaging?
Teta logo, name TetaPlast
Capsicum plaster / Menthol plaster
Size: 6*10 cm; 10*15 cm; 10*18 cm; or 12*18 cm
Perforated
Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?
Teta TM logo (attached in the attachment)
In what format do you want to receive the source material? PDF.
