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For which product should the packaging be developed?  

Day cream / body scrub / body milk / shampoo


Product description for which the packaging is being developed:  

Products of natural, certified cosmetics, with a design requirement to convey Greek motifs.
The brand is new, just entering the market, with the task of attracting attention visually and being noticeable on the shelf. Clearly, minimally, and concisely convey information about the product and allow for a quick overview of the main advantages. The products are aimed at modern, active consumers. Eco-friendliness and mobility as traits of millennials and the target audience should also be reflected in the design.


Company name:  

Greco, variations Greeco (or GrEco, GreEco) are possible. It is also important to emphasize that it should be clear on the product that Gr stands for Greece, and Eco stands for eco-friendliness. 


Company's line of business:  

production of natural cosmetic products


Description of product/service categories:  

Facial products, body and hair care. (Day creams, body scrubs, shampoos, shower gels, etc.)


Distribution channels and sales geography: 

Specialized cosmetic stores (drugstores), pharmacies, supermarkets. Greece as the primary source, and then EU countries.


Target audience profile:  

Mainly women aged 25-45, leading an active lifestyle, preferring quality brands of natural cosmetics at an affordable price.


Existing or proposed positioning:  

Mid-price segment with premium design.


Closest competitors:  

Apivita, Weleda, Natura Siberica


Main competitive advantages of the company:  

Price-quality ratio, offering a natural quality product at average prices of mass-market brands


Brand name on the packaging:  

Greco, variations Greeco (or GrEco, GreEco, GRECO, GREECO) are possible. 


Product price segment:  

Mid-price segment.


Advantages of the promoted product:  

Naturalness, EU production, high-quality raw materials for production, EU quality certificates


Is the packaging being created for the first time or is there an existing option? 

For the first time


Formulate the main task of the packaging design:  

To attract attention on the shelf, it should be visible, playful, dynamic, and convey the spirit of Greece.


Style in which the packaging should be executed:  

Not boring natural cosmetics that help lead an active lifestyle and allow being oneself, preferably in a minimalist style without unnecessary elements.


Basic colors:  

Any, as proposed by designers since each line will have its own color in the future. But as an exception - combinations of white and green together.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Please specify the placement on the packaging?  

The logo is mandatory to use, and Greek elements are also desirable (we will suggest them below in the photo section. Patterns can also be used).


In what format do you want to receive the source material?  

PSD


Please provide any additional information you consider important.  

I will be happy to answer any questions regarding the competition as soon as possible. All works will be evaluated and will not go unnoticed.

✅ Logos are attached in a PDF file. There are several of them (as well as the names) and any can be used at the designer's discretion. Changes to the logo are also acceptable if you, as a designer, see it differently. In the archive "examples for the competition," stylistic design options of "Greek" style are attached.


I wish all designers good luck and will be glad to each proposed work.
Updates
Update #1

1) The company names are slightly different (the logos too) and each designer has the right to choose any that they consider suitable and convenient for demonstration.

2) The product names are given as "Day cream / body scrub / body milk / shampoo" - but each designer decides which one of them to reflect their work. It can be either one or several - it doesn't matter since the concept of the design and the overall style are more important.

3) At the request of the designers, I will additionally describe the product packaging.

  • Day cream - standard small jar or jar in a box.
  • Body scrub - medium-sized jar.
  • Body milk - tube or jar with a dispenser.
  • Shampoo - standard round jar with a dispenser.
    HOWEVER you can also draw on other mockups of similar products if you think it will better showcase your proposed work, as at this stage the most important thing is the overall style of the packaging.

4) As information on the packaging, you can also place a pangram in Latin script to simplify your work.

5) You can submit your works in any format convenient for you (I believe the most convenient is jpeg/jpg/png), but I would like to receive the source material (meaning the one from the contest winner) in PSD or AI.

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9 October 2021, 17:09
Update #2

Based on the first works submitted by the contestants, I would like to reiterate that an important criterion is to convey through design that this is cosmetics from Greece, and accordingly, the style should be similar (Greek). Style examples were attached in archive number 2.
Thank you all, I hope this update will be noticeable.

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10 October 2021, 2:15
Update #3

We would also like to draw the designers' attention to the color scheme point. White and green colors together - undesirable design. The others - are acceptable.

We would also like to see the design in a Greek style in a modern interpretation (at the very least, the same patterns from the interior can be used). Variants of the head of Medusa Gorgon will be inappropriate in this competition.

Thank you all!

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10 October 2021, 16:45
Applications2