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Company "Olimp" is a national producer of cereals located in the Kharkiv region with a wide distribution network covering almost all of Ukraine.

The company's products under the TM Olimp are presented in three main market segments, one of which is -

Segment "Traditional". Purchases occur in supermarkets and small self-service stores. Buyers are willing to pay a higher price for quality, packaging, service, additional information, but still compare prices within the segment.

The following products are presented in the segment

CEREALS

  • Buckwheat 1.0
  • Long-grain rice 1.0
  • Round-grain rice 1.0
  • Parboiled rice 1.0
  • Split peas 1.0
  • Millet 1.0
  • Winter wheat 0.8
  • Spring wheat (Artek) 0.8
  • Barley groats 0.8
  • Pearl barley 1.0
  • Corn 0.8
  • Semolina 0.8
  • Cracked rice 1.0
  • Buckwheat flour 1.0

FLAKES

  • Oat flakes
  • 5 grain flakes
  • 7 grain flakes
  • Rolled oats

As well as pasta made from durum wheat


It is necessary to develop packaging design for this product series. For 1 position using buckwheat as an example. We will discuss the possibility and cost of additional design development for the entire series with the winner of the competition.


Packaging description:

1. Pillow bag with a fold = "standing bag" (photo attached)

2. Material - transparent or matte film with the possibility of high-density printing

3. The top of the film should have a solid pattern so that bags with different fillings (due to the different densities of products) do not look half-empty.

4. Mandatory text and graphic blocks: TM Olimp, Series name "Zhytomliya", Manufacturer information, Product name (large - emphasis), weight (special emphasis on weight 1 kg!), "parent" TM CEREAL PLANET with a short brand description (text in 3-4 sentences, will be provided later), non-GMO label, barcode, manufacturer's website - cereal.com.ua. Verified quality.

5. Part of the package should remain transparent to allow visibility of the product

6. Good readability/contrast of all information (consider the color of the cereal/flakes as the background)

7. If possible, include additional blocks on the packaging: vitamin content, cooking recipe, labels like 100% natural product, etc., "appetizing" picture (for example, a finished dish made from this product). We consider the packaging of TM Zhmenka a successful example in terms of filling (see attachments)

8. Language - Ukrainian

9. Film size in layout (print area): height 270 mm, width 360 mm.


The emotional perception of the packaging - it should stand out on the shelf and there should be a desire to pick it up.



Closest competitors: Own supermarket brands, TM Terra, TM Sto Pudov, TM Zhmenka, TM Khutorok, and others.


Attached are examples of packaging that inspire us. Also, logos in vector format.
Applications10