It is necessary to develop the packaging design for a pregnancy test.
The name of the test is – Ultimate
The packaging must include the logo TM Teta (attached file)
You can propose packaging based on any one type or several of the following.
Product/Service Description:
Ultimate test strip for pregnancy detection bronze (20 mIU/ml)
Ultimate test strip for pregnancy detection silver (10 mIU/ml)
Ultimate test strip for pregnancy detection brilliant (5 mIU/ml)
Ultimate test for pregnancy detection cassette gold (10 mIU/ml)
Ultimate test for pregnancy detection stream platinum (10 mIU/ml)
Ultimate test for ovulation detection strip
Ultimate test for ovulation detection cassette
Target audience portrait:
90% - women aged 14-40, expecting or not expecting pregnancy. For ovulation tests - exclusively expecting pregnancy
Sales regions:
all
List the nearest competitors:
http://www.ex.ua/538919851155
Describe the main competitive advantages:
Accurate, reliable, quick result, ultra-modern and easy to use
Brand name on the product:
Ultimate and placement of the Teta logo (attached file)
Price segment:
15-50 UAH.
Is the packaging being created for the first time or do you have an existing option?
In the attached file "mСмужка1" - there is a sample of the packaging and inscriptions of the friendly TM. The dimensions of the future packaging are similar.
List the formats of packaging on which the design concept will subsequently be distributed:
Boxes 65x130x13mm and 65x195x13mm
Formulate the main task of the packaging design:
Creativity.
Memorability and simplicity.
Informative. Informative packaging gives the buyer the opportunity to obtain necessary information about the product in seconds and quickly determine its compliance with their own requests.
Emotional perception. The color and graphic solution should be closest to the target audience.
Confidence, informativeness, high quality of the product
What information must be included on the front side of the packaging?
Logo Teta, name Ultimate
Test for pregnancy detection
Test for ovulation detection
Strip
Cassette
Stream
For self-diagnosis
Test sensitivity 5,10,20 mIU/ml
For sensitivities 5 and 10 mIU/ml, the words "from the 7th day of fertilization" must be indicated
Not mandatory, but as a wish for information/association that should be indicated on the front side of the packaging:
Words gold, silver,bronze, platinum, brilliant , OR some element associated with these words, framing, strip, etc., on the appropriate packaging of the test. Options without these words or associated elements will also be considered on par with others.
Are there mandatory graphic and textual elements to be used (photos, texts, images, drawings)?
TM Teta logo (attached file)
Printing method:
offset
Maximum allowable number of colors and possibility of using Pantone:
All CMYK palette
In what format do you want to receive the source material?
PDF
