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There is a current logo - a trademark and abbreviation of the company name in English, it needs to be refined according to the following requirements:

  1. It is essential to maintain the visual recognizability of the current trademark, keeping the cow and the green circle that symbolizes the earth;

  2. Make the image of the cow in the trademark more “alive” and a bit “more positive”, I know these are very subjective requirements, but in the current trademark, the cow looks a bit “cartoonish” (cartoonishness is not needed at all), perhaps the problem is that everything is drawn with the same thickness and the elements (ears, eyes, nostrils) are poorly positioned.

  3. The green color should be brighter HEX #009c3a, perhaps suggest another option for the gray color.

  4. The abbreviation of the company name also visually seems to take up too much attention, suggest your version of the visual presentation of the text, also need a logo option with the text in Ukrainian.

  5. The logo should be easily readable on both light and dark backgrounds.

  6. The trademark must be unique, modern, and concise.


The final logo must be vector (file .ai is mandatory). I don’t know if this is important, but I will add that the Futura PT font is planned to be used for all promotional materials.


Files with the current logo and information about the company here. If you have any questions - write, I will be glad for productive cooperation!
Updates
Update #1

Additionally, I would like to emphasize once again the task of preserving the overall shape and recognizability of the current logo as much as possible! 

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10 August 2022, 16:09
Update #2

I emphasize once again that it is not necessary to come up with a completely radically new logo! Start from the current one, for example, experiment with elements of the current image of the cow, line thickness, ear elements, eyes, nostrils, etc.!

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10 August 2022, 16:30
Update #3

Without horns, and triangular mouths like in a pig!

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10 August 2022, 21:23
Update #4

Do not forget to work on the inscription, in its current version it is not liked that it takes too much attention away from the logo

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10 August 2022, 22:47
Update #5

I did not calculate the time and weekends, I extended the competition by time, if there is an opportunity on the weekends I will try to respond and consider options.

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12 August 2022, 14:30
Update #6

At the moment, there are several works among which a winner will be chosen, please do not add others

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16 August 2022, 14:30