Competition Name: REFINEMENT OF BRAND STYLE. ADDITION OF ELEMENT for unisex, men's and women's products. This element should harmoniously blend with the texture of carbon and aramid fibers. It should enhance the product's appearance and intrigue the buyer.
Company Name: GOTTI
Company Activity: online sales of carbon fiber products
Description of Product/Service Categories: accessories for men and women (sunglasses, bags, wallets, money clips, bracelets, phone cases, etc.), office supplies (desk lamp with wireless phone charging, desk holder for pens and business cards), interior items (lights, lamps), sports equipment (baseball bats, shin guards). All products are made either entirely from carbon or aramid fibers or include elements of these materials.
Distribution Channels and Sales Geography: Channels – online trading platforms. Geography – USA, Canada, Mexico, Europe
Target Audience Portrait: Individuals and organizations. Wholesale and retail. Male and female.
Our client:
- any person
- wives and girlfriends wanting to impress a man with their gift.
Existing or Proposed Positioning: Stylish, innovative products of the future.
Closest Competitors: link to the website of Carbon-Living, selling similar products exclusively in the German market: https://www.carbon-living.de/shopauswahl?page=2
Main Competitive Advantages of the Company: we develop unique products from unusual (in everyday use) materials - carbon and aramid fibers.
Is the existing logo used in a two- or three-language version? (specify languages) No, only English
If the company has a slogan or status line that needs to be added to the logo? Slogan – You GOT IT! (means that by purchasing our product, a person's dream has come true. An expensive, stylish item has finally been obtained)
When developing the brand style, should the basic colors of the logo be used or can the color scheme be expanded? The color scheme can be expanded, as the colors of the original brand style were tailored exclusively for a male audience. Currently, the product line under the GOTTI brand is expanding, and products for a female audience and unisex are emerging.
What media should the brand style be developed for? (remove unnecessary items)
Men's media (see photo in attachment):
Women's media (see photo in attachment):
Unisex media (see photo in attachment):
- desk holder for pens and business cards
- phone case
- car wireless phone charger
- license plate frames
- headphone cases
- keychains
- desk lamp with wireless phone charging
- baseball bats
In what format do you want to receive the source material? PSD and AI
Provide any additional information you consider important.
The brand style needs refinement. Initially, the logo and brand style were created exclusively for a male audience (see attachment). The main key graphic element of the logo was a king. Today, the product line under the GOTTI brand is expanding, and new products for women and unisex are emerging. Since using a king for such products is inappropriate, there is a need to develop an additional design element (version of the logo). Also, the king is often inappropriate for application on products, as it visually clashes with the texture of the fibers. IT IS NECESSARY TO DEVELOP A LIGHT, UNOBTRUSIVE ELEMENT THAT WILL HARMONIOUSLY LOOK ON THE INTERWEAVING OF CARBON AND ARAMID FIBERS. The element should be suitable for application on absolutely different categories of products.
Several ideas:
Boomerangs or arrows; something dynamic; possibly something geometric; possibly intersecting lines; mirror reflection
IT IS IMPORTANT THAT THIS ELEMENT DECORATES THE PRODUCT.
It is important that it is interesting to look at.
