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Company Name:  MTEHNO


Business Activity:  Trade


Product/Service Description:  Auto parts


Distribution Channels and Sales Geography:  Wholesale and retail in the Transcarpathian region 


Target Audience Profile:  Regional masters of private service stations, Owners of regional certified service stations, Owners of regional auto shops, car owners in the region


Existing or Proposed Positioning:  Technical partner for the target audience (all)


Closest Competitors:  ELIT, Bosch services, Avtotehniks and many regional ones


Main Competitive Advantages:  Reasoned selection, timely delivery, returns and exchanges, professional consultation.


What elements should the logo consist of? 

  • from the corporate writing and graphic element
  • it is desirable to keep the "key" and red color


What word or phrase will be used in the logo?  MTEHNO


Should the logo be bilingual or trilingual?  no


If the company has a slogan or status line that needs to be added to the logo?  currently "Making auto goods accessible"


What should be depicted in the logo?  keep the corporate key


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?  refinement of the logo = it needs to be raised to an average+ level, add presentation value, but NOT premium.


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).  yes, the key and red remain


Are there basic colors or a preferred color scheme?  red (from the logo) and light gray - main, white and black - additional.

we will consider all options!!!


What should the logo be like? 

  • simple, concise
  • minimalistic
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • dynamic
  • modern
  • technological
  • other (please specify)


In what format do you want to receive the source material?  for printing and use in advertising purposes, +fonts and colors according to Pantone


Provide any additional information you consider important.  

mandatory red and light gray colors (metallic or other shades are acceptable)

we will check the fonts

Updates
Update #1

TO ALL PARTICIPANTS!!!!
You are doing a great job and there are some really cool logos BUT!!!
I see that most are going for rebranding, but we need to make it medium+ within the boundaries of the key (without changing or only slightly changing the contours of the existing logo) to refine, enhance, elevate, improve, make it more luxurious, etc. We have 4 days, and I want the company to receive the expected result by the deadline and for everyone to be satisfied.
Thank you very much.

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21 March 2021, 11:58
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