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Company Name: Zalem


Business Activity: online trading of a wide range of goods and services.


Product/Service Description: any possible goods and related purchasing services.


Distribution Channels and Sales Geography: Ukraine


Target Audience Profile: 

Age

17-65

Gender

Men, women, teenagers

Occupation

Any possible

Income

any income


Existing or Proposed Positioning: sale of a wide range of goods with quality service.


Closest Competitors: rozetka.com.ua, citrus.ua


What elements should the logo consist of? brand writing and graphic element


What word or phrase will be used in the logo? Zalem


Should the logo be bilingual or trilingual? One – English


If the company has a slogan or tagline that needs to be added to the logo? -


What should be depicted in the logo?

The concept of the logo already exists, it needs to be refined (play with the font and graphic element)

The word «zalem» must remain unchanged, written in a soft font without sharp angles or capital letters, as well as a circular element resembling a human face.

The logo should have a positive mood and evoke trust.


Are there basic colors or a preferred color scheme?

Text in black, graphic element in color (yellow)

the website palette is attached


What should the logo be like?

  • simple, concise
  • minimalistic
  • bright
  • modern


In what format do you want to receive the source material? vector


Provide any additional information you consider important.

In the attachments, the entire history of the logo formation, as well as 3 most acceptable options. Please do not repeat what is already there, we want to see the new ideas you bring to our logo.
Applications8