Two wine labels and a wrapper.

For which product do you need to develop packaging?

You need to develop a design for 2 labels and one wrapping (parchment) paper for premium wine from Bordeaux.

Product description for which packaging is being developed:

Red wine from the Bordeaux region (Medoc)

Company name:

Chateau Loudenne (Camus group)

Company's line of business:

Wine and strong alcoholic beverages

Description of product/service categories:

Production, marketing, distribution of premium segment alcoholic products

Distribution channels and sales geography:

China, specialized wine shops

Target audience profile:

Upper middle class and upper class, aged 35-55, both women and men.

Existing or proposed positioning:

Premium

Main competitive advantages of the company:

Numerous medals and awards at international competitions. High quality, modern design. Long brand history.

Brand name on the packaging:

• Name: Loudenne Les Roses. Product price: 36 dollars
• Name: Loudenne Reserve  (+ wrapping parchment). Label «under metal» with volumetric embossing. (Examples included below). Product price: 60 dollars

Duration of the product's presence in the market:

The brand is over 300 years old. In the Chinese market for about 5 years

What benefits does the customer get from purchasing the product?

The design should be «gift-presentable». The packaging and label should look expensive.

Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)

We are creating a new premium line in a different color scheme that will not be available online.

Formulate the main design task:

As a result, there should be 3 designs:

1. Label «Loudenne Les Roses»

Colors black, red, gold. There may be textured or volumetric embossing  on the paper.

Size: current label 9cm*10 cm

2. Label “Loudenne reserve” made in the style of «under metal» gold monochrome, volumetric print. 

Color of the label should match the capsule (wrapping paper over the cap. See bottle photo).

Note: It is better if the edge is not complex or patterned as it will be difficult to transport and glue without defects.

Size current label 9cm*10 cm

3. White parchment individual wrap for the bottle “Loudenne Reserve” may include logo, photo of the chateau, rose pattern. You can include the inscription «Premium Medoc Wine” “Premium Bordeaux Wine since 1670”

Print monochrome (presumably black or brown)

Size: pay attention to the placement of the logo… “height” 50cm * width 40cm

Style in which the packaging should be made: Art deco, retro style.

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Indicate the placement on the packaging)?

Logo (Loudenne and rose) must be included below.

In what format do you want to receive the source material? .Ai  and jpg

Provide any additional information you consider important.

Link to brand training (English), brand book (English), and additional information besides the attached files for a general impression: 

https://cloud.mail.ru/public/Cpyz/aoXAtfyub  - training, logo, bottle photo and beauty shot, brand book.

https://cloud.mail.ru/public/8UAt/hK2nExPUg  - examples of other labels in «metallic» style for Loudenne Reserve, examples of parchment wrapping, beautiful combination of red-black palette on the label for Loudenne Le Rose, several (hastily made) label designs exclusively for demonstration of the name of the wine and the label «under metal».