Company Name:
AIFORY
Company Activity:
Production of dietary supplements with added CBD cannabis
Description of Product/Service Categories:
Therapeutic products that promote healing, calming, and provide strength
Distribution Channels and Sales Geography:
Switzerland, Spain, Italy, France, Germany, Poland, England, Denmark, Czech Republic, Austria, Portugal, and then throughout Europe
Target Audience Profile:
Male, Female 21-45
Existing or Proposed Positioning:
Certified products from a high-quality European manufacturer.
Closest Competitors:
https://cbdreakiro.com/
https://uk.ignite.co/
https://www.charlottesweb.com/
https://purekana.com/
https://pharma-hemp.com/
Main Competitive Advantages of the Company:
Factory in the EU (not American import)
High-quality product
What elements should the logo consist of?
Open to all options
What word or phrase will be used in the logo?
most likely, the name, Aifory
Should the logo be bilingual or trilingual?
don't think so
If the company has a slogan or tagline that needs to be added to the logo?
no
What should be depicted in the logo?
do not want to depict cannabis in the logo.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, add an image of the current logo)
for the first time
Are there basic colors or a preferred color scheme?
Would like solid pastel tones, like those of apple\iqos
What should the logo be like?
- three-dimensional elements
- carefully drawn images with detailed illustrations, etc.
- image-oriented, prestigious
- technological
Which brand do you consider successful in this category of goods or services, and why?
https://uk.ignite.co/
it's stylish
Are there any undesirable elements to use in the logo?
Yes - cannabis, its leaves, etc.
What image of the company should be conveyed through the corporate identity?
- solidity, respectability
- modernity, innovation
For which media should the corporate identity be developed?
The corporate identity needs to be created for the further design of product packaging
- CBD Oil
- CBD Spray
- CBD Gummy bears
- CBD Capsules
In what format do you want to receive the source material?
In the format of a brand book, to have a drawn logo in vector, in high resolution, in different variations for different resolutions
Provide any additional information you consider important.
We have no ideas for the concept, sorry for the vague description, but we really want something stylish, tasteful, to outshine all European and American competitors.
I greatly appreciate professionals. This work will be the first in our collaboration, but if you perform well, it won't be the last. We plan to launch different brands in different niches every month, including this one.
