For which product do you need to develop packaging? - Develop the design of the label and logo for the brand of Georgian wine
Description of the product for which packaging is being developed: Georgian wine (Alazani Valley white semi-sweet, Alazani Valley red semi-sweet, Saperavi dry, Tsinandali dry)
Company name: GOGI
Company's area of activity: International trade
Description of product/service categories: Alcohol
Distribution channels and sales geography: Export to the countries of the former CIS, China, USA
Target audience profile: Men/women: 30/70; age 18-40 years
Existing or proposed positioning: Youth brand, quality wine at an affordable price.
Main competitive advantages of the company: Quality at an affordable price
Brand name on the packaging: Gogi
Product price segment: Medium
Duration of the product's presence in the market: new product
Is the packaging being created for the first time or is there an existing option? First time
Formulate the main task of the packaging design: Most designs of Georgian wine labels are very similar, strict, and traditional. The idea is to create a bright, youthful, memorable, and eye-catching label while maintaining a connection to Georgia. The idea of using cities where the background of each label is one of the cities of Georgia: Tbilisi, Batumi, Kutaisi is appealing. The style in which the packaging should be executed: art, art, painting, cities
Basic colors: beige, white, wine, yellow
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
Specify the placement on the packaging)? Brand name (Gogi), wine name (Saperavi), type (red dry), volume 750 ml, Alk. 9.5-13%, Produced in Georgia
In what format do you want to receive the source material? Contest participants must provide a visualization of the proposed design on the bottle + a separate label layout in jpg format. The winner must transfer all developed designs in eps format.
