Hello, contestants!
We want to introduce our incredibly delicious product – coconut oil to the Russian and then international market.
A quality and healthy product made from the freshest coconuts from Sri Lanka.
We wish for it to be just as high-quality and memorable on the outside.
And here we need help! We are looking for
Someone who shares our views on healthy eating and organic products.
Someone who can feel, see, and piece together our vision of the packaging for eco-friendly, pure coconut oil, full of the warmth of the hot island of Ceylon.
Not typical, not overly flashy and loud, very natural and organic, beautifully made by nature.
We will provide some pins to help guide you.
We look forward to your ideas and flights of imagination.
Below in the brief, we will describe how we see it, but this is not a panacea. In the competition, we will review all works, with no restrictions on the number of submissions. And I hope we will find each other to create a very high-quality label together.
Purpose of label development:
(label size 42*246).
42x210 (200 ml)
72x265 (500 ml)
Additionally, the winner will be chosen to create designs for labels of other products:
Coconut flour, coconut paste, coconut honey, coconut chips, etc.
Product description for which the label is required: 100% Organic cold-pressed Virgin coconut oil. Non-GMO, gluten-free.
Company name: Lankos
Company activity: Production and export of organic products from Sri Lanka
Distribution channels and sales geography: Online and offline stores: Instagram, health food stores. Ozon, Wildberries, Beru. Also, American Amazon (in the future)
Target audience portrait:
Predominantly women aged 20-50, of middle and upper-middle income.
People who care about their health.
Aiming to live a long, healthy, and active life.
Existing or proposed positioning:
We position ourselves as a brand that will produce exclusively 100% natural products at a fair price (with a small margin).
Mass segment with premium quality and minimalist design.
Closest competitors:
Key competitive advantages of the product:
Coconut oil is made from coconuts from the golden triangle of Sri Lanka, known for its eco-friendly plantations.
Sri Lankan coconuts have a unique delicate sweet aroma, unlike any other coconuts.
Brand name on the product: Lankos
Product price segment: Medium, Medium +
Duration of product presence in the market: New product
What benefits does the product offer? We offer 100% organic cold-pressed coconut oil at a price lower than the market.
Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label) For the first time
If a label template is being developed, list the formats to which the design concept will subsequently apply:
For glass jars. Volumes of 200, 300, and 500 ml.
Possibly also for PET
Formulate the main task of the label design:
- eye-catching
- Minimalism (not overloaded on the front)
- awaken appetite, making you drool just by looking
- show the naturalness of the packaging and the oil itself through the image
- depict coconut in a new way, as it has never been done before.
Style in which the label should be executed:
At the designer's discretion.
We will review all options.
Each will be rated so that performers can adjust their options.
Basic colors: We do not want to limit the performers.
The oil in its solid state has a very delicate, white texture, like ice cream.
And in our vision, there should be light tones, halftones. Lightness and simplicity, while not boring, stylish.
A transparent label design is possible.
But you can show your vision, we will consider all options. If we knew exactly what we wanted, we wouldn't have created the competition.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
Front side:
Lankos (logo is not yet available)
Coconut OIL
Image of a coconut (optional)
Virgin
300 ml
Back Side
We will work with the selected designer
Provide any additional information you consider important.
The company logo has not yet been created. Either we will work with the winner for a separate cost, or we will create a separate competition.
