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Company Name:  Zdorovo


Company Activity:  Production of cold-pressed oils, flour, and proteins. Sale of natural food products.


Description of Product/Service Categories:  cold-pressed oils: sunflower, golden flax, pumpkin, hemp, almond, coconut. Coconut and almond flour. Proteins: pumpkin, hemp. Nut pastes, natural sweets, carob chocolate, organic cereals, etc.


Distribution Channels and Sales Geography:  products are sold through our own website and Rozetka. Geography - Ukraine. Shipping via postal carriers.


Target Audience Profile:  age 35+, predominantly women, interested in health improvement or looking for solutions to existing health problems.


Closest Competitors:
https://richoil.ua/uk/oliyna-zapravka-tm-olibo-piccante-chili-tomati-250-ml-kopiia2/
https://zemledar.ua/garbuzova-sirodavlena-oliya


Main Competitive Advantages of the Company:  Customer orientation (the client must remain satisfied, even if it means working at a loss), Product quality (we laboratory test the produced goods, test products from suppliers), Anti-Fake (we strive to provide the client only verified information about the products. Misleading the client is a TABOO).


Product Description for Label Development:  a line of cold-pressed oils in glass containers of 250 and 500 ml. Labels are needed for the following oils: hemp, sunflower, almond, pumpkin, sesame, golden flax.


What brand name will be placed on the product:  Zdorovo! Choose natural (logo attached)


Product Price Segment:  above average.


Duration of Product Presence in the Market:  since 2017


Benefits of Your Product:  genuine cold pressing (without heating). The oil is produced on a hydraulic oil press (type: flask). Seeds are poured into the flask, covered with a lid, the lower part of the flask rises and compresses the raw material. During this process, the raw material does not heat up, as there is no friction. The temperature does not exceed room temperature.
The oil has a barely noticeable taste and aroma of the seeds from which it was pressed. However, if the oil is added to a warm dish, such as porridge, the aroma becomes extremely rich.
All beneficial properties of the oil that are destroyed during thermal processing are maximally preserved.

Made in Ukraine.


What benefits does the buyer get from purchasing the product? 

Our oils are healthy and safe for health. For people who love a neutral taste but prefer live food.


Is the label being created for the first time or do you wish to update an existing one (please add an image of the current label)? 

We wish to replace the existing one, as it is outdated, no longer liked, and does not fulfill its role.
Photos of existing labels (using 200 ml containers):
https://zdorovoshop.com/image/cache/catalog/tovar/konfety/maslo-garbuza-zdorovo-1300x1300.jpg
https://zdorovoshop.com/image/cache/catalog/tovar/maslo/konoplianoe-maslo-200ml-zdorovo-1300x1300.jpg


If the label is being developed for a specific packaging format, please specify the label dimensions: 

The label needs to be developed for glass bottles of 250 and 500 ml. Photo of the container for its dimensions:
250ml

https://sklobanka.com/products/butylki-/butylka-dlya-masla-025-l-maraska/
500 ml

https://sklobanka.com/products/butylki-/butylka-dlya-masla-05-l-maraska/
Adjust the label size as needed to convey all key information to the client.
Label shape - there is no need to invent something innovative, usually such a label becomes extremely expensive.


What is the main task of the label design? 

The label must:

- attract attention on the store shelf

- answer the question: - WHAT IS IT? Sunflower or hemp oil...

- show the premium quality of the product and 

- demonstrate the advantages of the production method (for example, the packaging of Galician juices).


In what style should the label be executed? 

- there are no restrictions


Basic Colors: 

- there are no restrictions


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? 

Graphic elements are desirable to use. For example: photos or graphics of seeds and elements of the plant from which the oil is pressed, images of the production process, etc.


In what form would you like to receive the output material? 

Of your choice: raster (TIFF, JPEG) or vector (PDF).


Please provide any additional information you consider important. 

I also attach a text file with the text for the label, as regulated by Ukrainian legislation.
A barcode must be placed on the label.
Emphasize that the product is made in Ukraine.
Updates
Update #1

Good day. Thank you all for participating.
I received a lot of work, I will be choosing. On Friday we will select the winner.

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23 June 2022, 20:04
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