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Company's area of activity: production of liquid for electronic cigarettes (vapes)

Description of products/services: liquid for refilling electronic cigarettes.

Target audience portrait: people over 18 years old, mainly youth.

List the nearest competitors: "countless" ))

Describe the main competitive advantages: Tasty, inexpensive compared to similar products.

Product description: unique flavors

Brand name on the product: YES

Price segment: medium

Duration of the product's presence in the market: new

Is the label being created for the first time or do you want to update an existing one? For the first time.

List the formats on which the design concept will subsequently be distributed: in vector.

Formulate the main task of the label design: Attracting visual attention, association with the flavor of the liquid

Style in which the packaging should be done: Youthful (rasta, tattoo, graffiti)

Basic colors: so-called "rasta colors". Red, yellow, green (not mandatory).

What information must be indicated on the front of the packaging? Line name, liquid name, character, flavor.

Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? There are wishes (in the attached file, what is liked - but do not copy, the image must be unique!!!) The character must be unique - a plagiarism check will be conducted before making a decision.

In what format do you want to receive the source material? Vector (curves), for subsequent printing in a printing house.

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Task:

A label design is required for a bottle (liquid for electronic cigarettes/vape), with a volume of 60 milliliters. Size - 90 by 80 mm. 

Also, transfer this character to the box for this bottle (sizes and examples below).

Line name RASTA-MAN. But no Mary Jane (cannabis, cigarettes, etc., should be present - this is propaganda for smoking in general).
To represent clouds of vapor, you can use aerosol paint like Graffiti, in the character's hand, from which clouds will emerge, thus associating with vaping and vapor.

It should be beautifully striking, but not "messy". The character can be either male or female.

There are several flavors in the line, each requiring a different color background and/or character.

How I imagine it (but this is not mandatory!) A cheerful rastaman (or graffiti artist) paints with a spray can on the wall an image, which may indicate, for example, the flavor (fruits or confectionery) and the name, or another interesting image. Or try your own vision of the label and box on the theme of "RASTAMANS".


The more options you provide, the higher the chance of winning the competition)

P.S.  The attachment is only for understanding how it might look and an example of someone else's packaging (the size of the box needed). In the archive are liked pictures from the internet (also for understanding what is liked).

P.P.S If you have questions or clarifications - ask.
Updates
Update #1

forgot to mention the flavors:

1. Tobacco flavor with hints of cognac and truffle chocolate.

2. Sweet and sour lemon

3. Peach, strawberry in yogurt cream.

4. Lemon cookie with vanilla cream.

5. "Rum Baba" (cake soaked in rum syrup)

6. Strawberry banana smoothie

7. Mojito with mango

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D.S. Regarding the design: The concept can be completely different from the assignment, your vision might be the most appealing.

The font should be easy to read, so that both the flavor and the name of the liquid can be read on the label.


P.P.S. I looked at the works - liked them:

https://freelancehunt.com/freelancers/dizayn-art/dizayn-upakovki#&gid=281700&pid=3

and

this kind of style is interesting https://freelancehunt.com/freelancer/AndreyKorotayev.html#&gid=88689&pid=3

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25 October 2017, 23:25
Update #2

In a private message, there was a note that the budget is underestimated for 7 labels. 

EXPLAINING: The label/packaging is one! Then you can either change the colors or the flavor descriptions...

PS. The name RASTA-MAN is currently "pilot" and this image and name can be flexible. You can also draw graffiti (see attached files and files in the archive).


You can use something like this with colorful neon lighting/cloud and the name: CLOUD DANCE - Cloud Dance


image

 imagethis is how the box can look ↑↑↑image

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27 October 2017, 17:53
Update #3

 missed the word 

UPD: You can have something like this with colorful neon  glow/cloud and DANCER/DANCING and the name: 

CLOUD DANCE - Cloud Dance

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27 October 2017, 21:41
Update #4

So far, none of the presented works have evoked such emotions as UХ and AH. The buyers are adults, but the images seem all childish(((


image

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30 October 2017, 20:30
Update #5

I am not an artist and in half an hour I created something in Photoshop... imageIn the additions, I wrote that it doesn't have to be something Rasta....imageimage

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31 October 2017, 10:45
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