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Purpose of developing the label: label for a jar of peanut butter


Product description for which the label is required: peanut butter


Company name: FOP Vidzhatyi Serhii Ivanovych


Company activity:  food production


Description of product/service categories: production of snack food products


Distribution channels and sales geography: wholesale bases, distribution throughout Ukraine


Target audience profile: people interested in healthy eating, lovers of natural peanut butter


Closest competitors: peanut butters: TOM, JIF, Skippy


Main competitive advantages of the company/product: over 20 years of experience in producing roasted peanuts and other nuts. Number one in the world for the taste quality of peanut butter (in our opinion)


Brand name on the product: ViGi


Product price segment: average and above average


Duration of product presence in the market: peanut butter has existed for over 100 years


Advantages of your product: the best in everything


What are the benefits of purchasing the product? There is simply no better peanut butter!


Is the label being created for the first time or do you want to update an existing one? for the first time


If the label is being developed for a specific packaging format, please specify the label dimensions: 239*66mm


If a label template is being developed, list the types of labels to which the design concept will subsequently apply: from 2 to 5 types of packaging


Formulate the main task of the label design: originality and world-class design


Style in which the label should be executed: at the designer's discretion


Basic colors: at the designer's discretion


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? at the designer's discretion


In what format do you want to receive the source material? Suitable for flexographic printing
Applications2