Company Name: LLC TK "Ekona"
Company Activity: sauce production
Product / Service Category Description: sauces for everyday dishes, marinades
Distribution Channels and Sales Geography: from hypermarkets to counter shops (in the regions)
Target Audience Profile: "economy" segment for the population with "medium -" income, of which 80% are women
Existing or Proposed Positioning: "economy" class sauces. Affordable, quality, recognizable from all sides on the shelf (counter), clearly readable name, convenient, universal.
High-quality sauces at a low price.
Main Competitive Advantages of the Company:
Quality, own production, affordable price, large name, large label, convenient bottle.
What elements should the logo consist of?
- only original corporate writing and background
What word or phrase will be used in the logo? FUDZI
Should the logo be bilingual or trilingual? no
If the company has a slogan or tagline that needs to be added to the logo? A quality mark (a created symbol) or the inscription Japan Quality should be located in the lower right corner
What should be depicted in the logo? large clear letters FUDZI (white or light on a dark or bright background). The background should be outlined - see attached references
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? for the first time
Are there basic colors or a preferred color scheme?
Mandatory use of WHITE and shades of RED (shades of scarlet, pink, dark pink, fuchsia, or others). But the background of the label should not be white or, conversely, too dark.
It is desirable that the label has foiled elements!
!The cap on the bottle should also match the main bright color - show this in the work!
What should the logo be like?
- simple, concise
- large
- monochrome
- powerful shapes (like a bottle)
- well readable from different sides, at different heights
- dynamic
- modern
Are there undesirable elements for use in the logo?
Blurred, small, overly foreign fonts, overly twisted letters, too soft shapes
What image of the company should be conveyed through the corporate style?
- some conservatism
- popularity
- universality
- simplicity
- dynamics, moving forward, drive
- modernity, innovativeness
- affordability
- Japanese quality
- Japanese traditionalism
For which media should the corporate style be developed?
- logo and label for a 1L plastic bottle (dark-colored bottle - see photo)
In what format do you want to receive the source material? ai, mock-up
Provide any additional information you consider important.
The logo consists of the name FUDZI in white color on the background of a figure or outlined image of a bright color (the figure should be either geometric (rectangle, etc.) or a silhouette, etc. - recognizable).
The remaining background of the label should not be too dark, it can be bright. NOT WHITE.
A pattern must be collected in a separate ai file (logo, graphic elements, patterns, main colors, etc.)
In the lower right corner should be a quality mark (a created quality symbol) or the inscription Japan Quality.
In the background of the label, elements can be placed that do not distract from the logo itself, preferably in a Japanese style. Bright colors are allowed.
The label should include information (in the attached file TEXT), and HORIZONTALLY: a barcode and a space for the date 29*15 mm
Label size 245*65 mm
The label is located at the top of the bottle.
