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Brand brief Moonized (Olunneny, Lunirovannyy).

A clothing brand (and plans for more) for slightly crazy, somewhat “out of this world” people striving to conquer heights and looking openly into the future. Those who are not constrained by the frames of everyday life and the stereotypes of the modern businessperson.
We are not hipsters, but we love bright and juicy (non-toxic) colors, we enjoy joking about others and laughing at ourselves. Always positive and happy to support others.
We prefer natural to artificial, we love animals and nature.

We are confident that the future belongs to us and we will gladly gift Elon Musk our designer look for him to wear at his Martian base.


Target group - young men and women aged 20-45, enterprising and active. They prefer to create their own future rather than work for Uncle Vasya.



A complete corporate identity is required, including:

0 Brand name lettering
1 Large logo for the website and advertising elements (banners, stands).
2 Small logo for hardware - on clothing labels, on ends for hoodie drawstrings (plastic or leather), etc.

3 Design of a branded box, 200x200x30 (approximate size), just a logo in the middle of the top side is not an option. Something interesting is needed.

4 Business card design

It is preferable to display color schemes that look organic on the following backgrounds: orange, green, gray, white, light blue.

Remember that we are starting with a clothing brand, which means the logo will also be placed on our products.



The result is accepted in the form of source files plus in a format prepared for printing.
Updates
Update #1

Regarding what things:
Classic zip-up hoodie with a hood, t-shirt, knitted/sporty hat,  warm sports pants.

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19 December 2018, 12:52
Update #2

Clarification!!!
 The brand Moonized is correctly spelled with a Z!

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19 December 2018, 15:42