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Good afternoon )


It is necessary to develop a corporate identity for a cybersecurity company


There is a logo and a slogan (attached to the project)


Central elements of the identity are required:

  • color palette
  • font
  • corporate element


Now in more detail


Color palette:

  • Colors according to cybersecurity theory: offenders (red team) + defenders (blue team) = attack for protection (purple team)
  • According to this theory, the main color of our palette should be purple, with blue and red as auxiliary colors
  • Bright gradients from red to blue with an emphasis on purple could be a good solution
  • Then, turquoise can be added as a feature, as an additional color that will be used, for example, to highlight menu headings on the website, in text, in infographic elements, etc.
  • It is also necessary to select background colors - dark (not black) and light (not white)
  • Using the corporate palette, a lot of infographics, tables, and complex diagrams will need to be depicted, so the palette should look good in documents on a light background
  • The website is planned in dark tones, so the palette should also provide for this option


Corporate element:

  • Something in digital abstraction
  • Technological, progressive, dynamic
  • Magic and wow effect!


Font:

  • Modern
  • Easy to read in documents and on the website
  • Not monospaced!


Originality and boldness are welcomed:

  • Originality and boldness
  • An example page with a graph, pie chart, and table in our palette
  • Try a neon effect in gradients


Not welcomed:

  • The design should not be a copy-paste
  • The design should not be raw stock
  • The design should not be a greeting from the last century )


Competition results:

  • Corporate palette
  • Original corporate element
  • Light and modern font
  • Report cover:
    • Dark background
    • Logo
    • Website www.magicpeople.com
    • Title “Penetration test report”
    • Subtitle “Web application and API assessment”
    • Date “17 of September 2022”
    • Corporate element that will add a wow effect to our cover!
  • Corporate letterhead:
    • Light background
    • Logo
    • Header or footer with the website www.magicpeople.com and phone +380671234567
    • Corporate element
    • Text in the form of lorem ipsum
  • Example business card:
    • Dark background
    • Logo + fragment of the corporate element


Thank you for your attention

I look forward to the results of the competition
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