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Company Name: Gino Figini


Company Activity:  production and sale of footwear


Description of product/service categories: women's footwear

 

Distribution channels and sales geography: website, Instagram


Target audience profile: women aged 20-38, young, active, progressive, stylish, modern


Existing or proposed positioning: Shoes emphasize prestige, they are desired by all fashionistas, our shoes are for stylish, well-groomed girls


Main competitive advantages of the company: We are the first to implement the trendiest models


What elements should the logo consist of? The logo is registered, so it just needs to be made harmonious


What word or phrase will be used in the logo? Gino Figini


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? The logo exists, a harmonious rebranding is needed so that the text remains the same, and the icon fits harmoniously.


The logo is registered, so it needs to be harmoniously upgraded and used in the development of the corporate identity


Are there basic colors or a preferred color scheme? Preferably black, white, gray, and a bit of bright color only for accents (pink, orange, or any other). Everything should be minimalist, modern, concise.


What image of the company should be conveyed through the corporate identity?  Aggressive sexual energy, boldness, modernity, conciseness, leadership


For which media should the corporate identity be developed? 

  • shoe box
  • shoe bag
  • business card
  • warranty card
  • gift certificate
  • current Instagram content
  • main icon for social networks
  • template for Instagram post
  • corporate colors and corporate pattern


In what format do you want to receive the source material? vector format, CMYK format, png format, presentation files in PDF format, digital value of corporate colors


Provide any additional information you consider important. 

Below is our logo.  In my opinion, it lacks harmony. When developing the corporate identity, focus on modern art and the style of well-known brands in the fashion industry. 
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