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Company Name: Bloom Magic


Company Activity: premium flower delivery


Product/Service Category Description: flower delivery


Distribution Channels and Sales Geography: Online. England and Ireland 


Target Audience Profile: 


Young people with above-average income, following


Existing or Proposed Positioning: premium


Closest Competitors: 

Appleyard Flowers

Bloom & Wild

Floom

Petalon

Wild at Heart

Flowerbx


Main Competitive Advantages of the Company: innovative and trendy bouquet design


Language: English


Does the company have a slogan or tagline that needs to be added to the logo?

No



What image should the company convey through its branding? 


  • elitism;
  • dynamics, forward movement, drive,
  • modernity, innovation 


What branding materials need to be developed?

  • Business card (corporate)
  • PowerPoint presentation templates (cover page, slide template)
  • Flower box



Are there base colors or color preferences? Pastel, neutral, with possible bright elements and gold

Updates
Update #1


Please use one of the following or similar fonts:


https://docs.google.com/presentation/d/1KmfMArCNVMZtTakKU1luO2Uzf4dRZT-ws-pfLPRyVTE/edit?usp=sharing


Possible color palette for the brand book: light gray, gold, pastel, green.


The brand book must be in English.


Thank you!

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15 May 2018, 19:08
Applications8