Company Name: SMS Club https://smsclub.mobi
Product/Service Description:
SMS Club is an online service for sending bulk SMS messages. The service allows sending SMS online through a personal account. Additionally, a simple API has been developed that allows sending SMS automatically by integrating with 1C, Bitrix, or any other program, website, application, etc. (the company has its own team of programmers who support and improve the existing software.)
Target Audience Profile:
Our clients are small and medium-sized businesses. Decision-makers are small business owners, private entrepreneurs; marketers, or managers in larger companies; sometimes programmers (when API integration is needed).
List the nearest competitors:
https://turbosms.ua/
https://alphasms.ua/
https://smsc.ru/
Describe the main competitive advantages:
The competitive advantage lies in the range of services: SMS distribution across Ukraine and worldwide - a convenient functional service with ready-made solutions for API integration; distribution via messengers (official Viber); marketing consultations; comprehensive customer support 24/7; guarantee of customer data security and uninterrupted service operation.
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Logo available:
https://s-media-cache-ak0.pinimg.com/564x/5d/de/2d/5dde2d4a4b97260bc98c37a6c71c526f.jpg
Slogan available:
MAKE YOUR BUSINESS WORK BETTER
The slogan should be in English only. It is preferable not to separate it from the logo, but if the design requires it, we are open to considering it.
Since the slogan carries a certain message to clients, it can be played out separately (it is too small in the logo).
Type of brand style presentation:
We wouldn't want to limit your imagination - it can be both abstraction and clearly drawn details...
What definitely will NOT work: curls and flowers, humor.
What image of the company should be conveyed through the brand style?
- strength, stability of the company,
- evolution, development, ascent;
- dynamics, movement forward;
- modernity.
What tasks does our project solve?
- Attracting new clients, increasing sales through SMS advertising and Viber messages, special offers.
- Quick and convenient informing of clients (or employees) about important company news.
- Improving the quality of customer service through automatic sending of transactional messages (via API);
Service Geography
- Ukraine + actively exploring CIS countries. Short-term plans include Asia and Europe.
We position ourselves as a reliable and modern company that meets the growing demands of clients. The brand style should reflect this and evoke positive emotions and trust.
It should not be gloomy, bright, but not with all the colors of the rainbow, stylish and with a twist. We are an advertising-marketing IT company - the concept should be based on this! Do not limit yourself exclusively to the colors in the logo - additionally use other bright colors.
What elements of brand style are needed?
- Business card - for regular employees, corporate and VIP*
*when creating the design for the VIP business card, you need to think and explain to us how to technically print it, what methods will be used – foiling, varnishing, silk-screen printing, etc.
- letterhead,
- envelope,
- folder,
- presentation,
- mug (size not yet known)
- bag (like an eco-bag)
- Brand book
*To participate in the competition, you can send a visual using NOT all, but only the main elements of the brand style - letterhead, envelope, business card, folder. It is important for us to understand the concept - whether you have grasped the essence. BUT THEN THE SELECTED WINNER WILL NEED TO FINALIZE THE BRAND STYLE IN FULL.
