Contest translated automatically. Log in or register, to view the original

Company Name:  RB Group


Company Activity:

  • Sale of elite real estate
  • Sale of commercial real estate
  • Outsourced sales department for construction companies


Description of product/service categories:

  • Real estate sales services
  • Real estate selection services
  • Real estate verification services
  • Consulting services


Distribution channels and sales geography:

  • Internet
  • Word of mouth
  • Possibly print publications in the future


Geography: Kiev, Ukraine, EU countries


Target Audience Profile:

Wealthy individuals aged 30+ with an annual income of over $100,000 who want elite housing

Investors aged 30+ looking for profitable real estate investments

Foreigners who want to invest in real estate

Companies looking to buy office/business premises


Existing or proposed positioning: High average check


Closest competitors:


Main competitive advantages of the company:

  • Expertise
  • Safety
  • Exclusive properties
  • Innovation
  • Individual approach
  • Best realtors


What elements should the logo consist of? (remove unnecessary items)

  • from a corporate writing and graphic element
  • from a corporate description that forms a graphic element 


What word or phrase will be used in the logo? RB


Should the logo be bilingual or trilingual? No. The name in English.


If the company has a slogan or tagline that needs to be added to the logo? No. If developed, it would be a plus.


What should be depicted in the logo? I hope for the designer's taste


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? Being created for the first time


Are there basic colors or a preferred color scheme? Preferred - Black, white, possibly brown or dark red


What should the logo be like?

  • simple, concise
  • minimalistic
  • image-based, status-oriented
  • modern
  • abstract
  • technological


Which brand do you consider successful in this category of goods or services, and why? whitewill.ru


Are there any undesirable elements for use in the logo? Cyrillic


What image of the company should be conveyed through the corporate identity?

  • strength, stability of the company
  • solidity, respectability
  • elitism
  • evolution, development, ascent
  • dynamics, forward movement, drive
  • modernity, innovation


What media should the corporate identity be developed for?

  • website
  • social media
  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil


In what format do you want to receive the source material?

In electronic form
Updates
Update #1

You can experiment with letters, buildings, and diamonds.

 Log in or register, to view the original
19 July 2019, 16:46