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Company Name: MyStudyIn

 

Company Activity: educational agency. We invite foreign students to study in Ukraine. We are an agency for higher educational institutions in Ukraine. We advertise and sell education in those universities with which we have contracts. 

 

Description of Products/Services: our product is higher education provided by universities in Ukraine. 

 

Distribution Channels and Sales Geography: the sales geography is absolutely diverse, currently our clients are in Morocco - we invite them to study in Ukraine, in the fall another direction will be launched, where our client is in Ukraine, we will invite them to study in Poland, Estonia. Distribution channels - all existing social networks, Google search.

 

Target Audience Profile: 

1. young people aged 18 to 25, spend most of their free time on social networks: Instagram, Facebook, YouTube. They are inspired and motivated by quick results, and people who have achieved results in one field or another are their idols. They follow their idols on all social networks, keep track of their lives, and have a desire to achieve similar results. Most of them are lazy and not ready to put in the effort to achieve results, so they post on social networks about a beautiful life, thus creating the illusion of their results. They care about the end result, a beautiful picture, and do not care about the procedures and processes to achieve those results. Ideally, they would like someone else to handle the procedures, while they would like to reap the rewards.

2. young people of the same age category, but with a different attitude towards life. They may have profiles on social networks, and they may also follow people who have results and promote their results through social networks. But these people, at the very least, are ready to put in the effort to achieve results, and accordingly, they care about the procedures and processes. They may be no less lazy than the first group, but they understand that without effort, there will be no results. It is harder to reach these people through social networks because they spend significantly less time there than the first group, and if they do spend time, they filter out most of the information. But if you catch these people with your expertise, they will become loyal advocates for your brand.

3. middle-aged people aged 35 to 60 who have internet skills, including social networks, and have children aged 18 to 25. There is a need to enroll their child in a university. 

 

Existing or Proposed Positioning: We are a company that is an official agent of Ukrainian universities. And we are the first agency that operates online. We cannot afford unprofessional managers or poor quality services, or dissatisfied clients, because unlike other companies, we "live" in the same territory as our clients, and as it is known, "where people live, they do not litter." 

 

List Closest Competitors: it does not matter, because our direct competitors are abroad, i.e., in the country from which students come. We are only online, we do not have representatives in other countries.

 

Describe Main Competitive Advantages: 

1. we are an official agency for Ukrainian universities. In order to be able to sign contracts with universities, one must first sign a contract with the Ministry of Education of Ukraine, which grants the right to be an agent. Most agencies that exist in Morocco are agents of official agencies 🙂 roughly speaking, another link in the chain. 

2. we are a team of professionals. Working with us, the applicant understands that everything that was previously very complicated and lengthy becomes transparent, clear, and fast with us. 

3. we are the only agency that combines client service in Ukraine and student recruitment in Morocco through the internet. The absence of an office in Morocco makes us several times stronger than our competitors in all respects. We have much higher quality content, as this is our social proof. 

 

What Elements Should the Logo Consist Of?

  • only original brand writing

 

What Word or Phrase Will Be Used in the Logo? MyStudyIn 

 

Should the Logo Be Bilingual or Trilingual? Only English. 

 

Does the Company Have a Slogan or Tagline That Needs to Be Added to the Logo? erases borders

 

What Should Be Depicted in the Logo? Company name and tagline. 

 

Is the Logo Being Created for the First Time or Is It Being Redone (Rebranding)?

It existed before. The company was called MyStudying. Since we plan to expand geographically and be agents not only for Ukrainian universities but also for Polish, Estonian, etc., we decided to make it MyStudyIn, and depending on the country we invite to, we will add Ukraine, Poland, etc. 

https://drive.google.com/open?id=0B5cAo2FBuBvmMHVEZE95MlR0eUk

  

Indicate if It Is Necessary to Maintain Continuity of the Logo (the New Logo Recognizes Features of the Old One). 

No wishes on this matter. 

 

Are There Basic Colors or Preferred Color Schemes? 

Yes, you can see on the website https://mystudying.co/

This is the logo color - gold 

And the background color.

We are open to suggestions in this 

 

What Should the Logo Be Like?

  • easy to perceive

  • bright

  • image-based, status-oriented

 

What Brand Do You Consider Successful in This Category of Goods or Services, and Why?

Are There Undesirable Elements for Use in the Logo? Undesirable are fonts that are difficult to perceive. If a client cannot read the name at first glance, that is a problem; if a client has to strain to understand what is written, that is a problem, and therefore it does not suit us. 

 

What Image Should the Company Convey Through Its Corporate Identity? 

  • solidity, respectability

  • elitism

  • evolution, development, ascent

  • dynamics, forward movement, drive

  • modernity, innovation

 

For Which Media Should the Corporate Identity Be Developed? (Remove Unnecessary Items)

  • business card (corporate)

  • letterhead

  • folder

  • notepad

  • pen 

  • desktop flag

  • mug / glass

  • brand wall

  • t-shirt

  • baseball cap

  • social network design

  • mouse pad design

 

In What Format Do You Want to Receive the Source Materials? .

Ai files in JPG format and files in PNG format (with a transparent background). Basic guidelines: corporate fonts, colors, and patterns.

 

Provide Any Additional Information You Consider Important.

 

Design of Which Social Network Page Needs to Be Developed:

  • Facebook (cover, avatar)

  • Instagram  (avatar)

 

Website and Landing Page Address:

https://facebook.com/mystudyinukrainearab/

https://www.instagram.com/?hl=ru

https://mystudying.co/

 

Goal of Creating the Page:

  • image

  • product sales on the page

  • information

  • attracting traffic to the website

 

What Style of Page Is Preferred: 

  • open to communication

  • playful

  • conversational - friend