Company Name: Wholesale Online Store MOSOPTOM/МОСОПТОМ
Company Activity:
Engaged in wholesale supplies of popular goods from China. Acts as a wholesale supplier.
Description of Product/Service Categories: We have a wide variety of products in different categories. BEAUTY AND HEALTH, TV SHOP PRODUCTS, GADGETS AND ACCESSORIES, HOME APPLIANCES, WATCHES, 1000 SMALL ITEMS, CHILDREN'S PRODUCTS, AUTO PRODUCTS, etc.
Distribution Channels and Sales Geography: Yandex, Google. Marketplaces such as: wildberries, Ozon, YandexMarket
Target Audience Profile: Startuppers, entrepreneurs, owners of large and small offline and online stores. Mainly people aged 25-45, 60% men and 40% women.
Closest Competitors: 
Main Competitive Advantages of the Company:
I can't say anything about the competitors' advantages, a logo is just a logo, ordinary)
What elements should the logo consist of?
- from a signature and a graphic element
- other - unfortunately, there is no specific idea. At your discretion.
What word or phrase will be used in the logo?
MOSOPTOM/МОСОПТОМ
Should the logo be bilingual or trilingual?
In English and Russian
If the company has a slogan or tagline that needs to be added to the logo?
We want to remove the slogan. Instead of the slogan, we need to write briefly: EST. 2015
What should be depicted in the logo?
We want the logo to have meaning and not just some symbols. If you decide to add any elements - they should indicate what they are and why we need them.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (for rebranding, please add an image of the current logo)
This is the current logo of the website.
This is the previous one:
Being recreated (rebranding/redesign), while we do not want to take anything from the previous logos, just in case I attach the old logos of the site - https://mosoptom.ru/ (this is the current site),
https://www.figma.com/proto/wIlpQSTMEad8OS6IvJAJKZ/IM-mosoptom?node-id=226%3A4636&starting-point-node-id=226%3A4636 this is the layout of the new site, the logo is being made for the new site layout.
Are there any basic colors or preferred color schemes?
The colors of the logo should match the design of our new site (link to the layout attached) or come up with something of your own and provide us with several variations of color schemes.
What should the logo be like?
- simple, concise
- minimalistic
- carefully drawn images with detailing of small details, etc.
- modern
- abstract
Simple, but with a twist. Interesting, memorable, unusual, creative.
What brand do you consider successful in this category of goods or services, and why?
We want you to pay attention to these logos, we want something of that kind to be drawn)
Links to detailed information on the logos
http://www.logoed.co.uk/2017/10/25/yolo/
http://www.logoed.co.uk/2015/11/12/art-of-p/
http://www.logoed.co.uk/2014/10/09/airbnb/
http://www.logoed.co.uk/2017/11/16/adrien-joulie/
http://www.logoed.co.uk/
Are there any undesirable elements for use in the logo?
We want to avoid banality. The font should be drawn from scratch, have some feature, be light and most importantly STYLISH, NOT BORING. The client should want to stick a sticker, for example, on their car, photograph products with this logo and post them on social networks. The logo should be recognizable and memorable.
What image of the company should be conveyed through the corporate identity?
- strength, stability of the company
- solidity, respectability
- evolution, development, ascent
- dynamics, moving forward, drive
- modernity, innovativeness
What media should the corporate identity be developed for?
- business card (corporate)
- advertising layout templates - banners, posters, brochures, social media posts, etc.
- letterhead/folder/notepad
- badge/pass
- pen/pencil
- mug/glass
- color scheme for packaging materials such as: tape, cardboard box, bag.
- self-adhesive stickers
examples:
In what format do you want to receive the source material?
Cdr, PSD, PNG.
Provide any additional information you consider important.
You know better than us that in 2021, standard, template, ordinary designs drawn in Photoshop no longer satisfy many.
We ask you, when creating the new logo, not to pay attention to the old logos)
Good luck to everyone!!!
