Company Name: Andro News
Company Activity: YouTube channel about technology.
Description of Product/Service Categories: Reviews of gadgets, as well as news from the world of technology.
Distribution Channels and Sales Geography: Countries of the post-Soviet space.
Target Audience Profile: Mainly men aged 18 to 40 who are interested in technology.
Closest Competitors:
Russian-speaking competitor: https://www.youtube.com/channel/UCDF_NIAEkcAUvzxe1DUzaQA
English-speaking competitor: https://www.youtube.com/watch?v=ux4R5GeKMUU - here the logo is animated in the first seconds of the video. Overall, we like the branding style of this channel.
Main Competitive Advantages of the Company: Speed of response to news and creation of the most relevant content.
What elements should the logo consist of? It should be something abstract. Possibly geometric (but not necessarily).
What word or phrase will be used in the logo? The letters "A" and "N" should be present in the logo. As an option - abstractly veiled (but not necessarily).
Should the logo be bilingual or trilingual? No
If the company has a slogan or tagline that needs to be added to the logo? No
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?
our current logo: https://yt3.ggpht.com/a/AGF-l79IweSMtssN3xhHSqy8xu_kZgqqYd-995TtIg=s288-c-k-c0xffffffff-no-rj-mo
Please indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
Not necessary. We will consider any option, as long as it looks stylish and modern.
Are there basic colors or a preferred color scheme?
We mainly use blue, but we can't seem to decide on the shade. Sometimes blue, sometimes light blue, sometimes cyan (turquoise). This is all because we still haven't formed a corporate style.
What should the logo be like?
The logo should be moderately simple, somewhat even minimalist, definitely modern, stylish, and technological. Possibly abstract.
Which brand do you consider successful in this category of goods or services, and why?
MKBHD.com
In our opinion - very stylish.
The logo uses simple geometric shapes that abstractly outline the letter "M" (from the name Marcus). It looks interesting, while the hidden letter "M" is not immediately noticeable and its presence is not obvious at all, but it is there, it is played very interestingly, and that’s cool!
Are there any undesirable elements for use in the logo?
We do not want to be tied to operating systems, whether Android or iOS.
We also do not want to be tied to gadgets, whether smartphones or laptops.
We want to position ourselves as a media outlet that broadcasts about all technologies, not just some narrow specialized topics.
What image of the company should be conveyed through the corporate style? (remove unnecessary items)
- respectability, public approval
- evolution, development, ascent
- dynamics, moving forward, drive
- modernity, innovativeness
* It is not necessary to convey all images. These are just more or less suitable options.
For which media should the corporate style be developed? (remove unnecessary items)
* It is not necessary to visualize the animation of pop-up banners or the end screen of the video. We can animate elements ourselves. We need to develop the design itself, how it should look. Come up with a stylish concept that we will use.
In what format do you want to receive the source material?
In the original. Maximum quality. Using layers.
Priority - PSD or AfterEffects.
