Company Name: Union Dodverie. Briefly: Dodverie
Company Activity: Retail
Description of Product/Service Categories: Essential goods
Distribution Channels and Sales Geography: Online sales with delivery through parcel lockers and couriers across the Russian Federation
Target Audience Profile: Buys and cooks at home. Starts to think that it might be more convenient to buy food without leaving home.
Existing or Proposed Positioning: A friendly platform where producers and consumers can find the shortest path to each other.
Closest Competitors:
When developing the corporate identity, should the basic colors of the logo be used or can the color scheme be expanded?
can be expanded
What image of the company should be conveyed through the corporate identity?
- synthesis, union of companies, coalition
- evolution, development
- modernity, innovation
- friendliness
- mutual assistance
- ecological sustainability
What media should the corporate identity be developed for?
- letterhead
- PowerPoint presentation templates (title page, slide template)
- modular grid for print and outdoor advertising
- bag
- uniform
- VK group
Please provide any additional information you consider important.
The project is a people's marketplace with a maximally friendly, trustworthy interface. The store's parcel lockers will be located in the entrances of buildings, as an important part of the logistics chain.
Target Audience - as wide as possible, consumers of essential goods, ready to adopt new technologies to simplify their lives.
We would also like to see:
designed VK groups, website header, color blocks, graphic language, fonts (ready)
References: https://www.notion.so/ , https://lavka.yandex/ https://www.rohlik.cz
It is important for us to see a concept that we like. After that, we expect to continue cooperation on the design of our activities.
