Company Name:
Ukrainian Digital Advertising Community
Product/Service Description:
UDAC – a non-profit organization that unites Ukrainian companies working in the field of digital communications.
Target Audience Profile:
The decision to join UDAC is made by the company leader. Most often, this is a small Ukrainian internet or digital agency. The leader is a young person, a digital native who grew up in the digital age.
List the nearest competitors:
The concept of competition is not entirely appropriate.
Organizations represented in the market:
Describe the main competitive advantages:
UDAC – an open, transparent organization. This is an important distinction and competitive advantage.
Specify the full name that should be in the logo:
The logo already exists, it does not need to be developed.
It is necessary to develop the concept of the corporate identity and its elements.
Should the logo be bilingual or trilingual?
1 – UDAC.
If the company has a slogan or status line that needs to be added to the logo?
yes, ukrainian digital advertising community
What elements should the logo consist of?
What should the graphic element be like?
Type of presentation: (remove unnecessary items)
What image of the company should be conveyed through the corporate identity? (remove unnecessary items)
Base colors:
see logo above
Is the logo being created for the first time or has it existed before and is now being recreated?
The logo exists, it is necessary to develop the corporate identity based on it.
What carriers of corporate identity need to be developed? (remove unnecessary items)
Is a corporate identity guide necessary, and if so, what type?
