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Company Name:  Yakitoriya Restaurant


Company Activity: Delivery of dishes from Japanese and European cuisine restaurant


Description of Product/Service Categories:  Delivery: Sushi, rolls, salads, soups,  meat,  snacks, drinks


Distribution Channels and Sales Geography:  Website, social networks, contextual advertising, outdoor advertising


Target Audience Portrait: Avatars -  https://docs.google.com/document/d/1YVLWtBECMtIkKZV3TF1_lZfN5yITKfIgrPirmU2Zwxc/edit?usp=sharing


Existing or Proposed Positioning:  Restaurant


Closest Competitors:
1, https://kotosushi.com.ua/
2, https://sushiwok.ua/nikolaev/
3, https://kyiv.sushi-master.ua/ru


Main Competitive Advantages of the Company:
Delivery of dishes from the restaurant 


Is the existing logo used in a two- or three-language version? 
Russian, Ukrainian


If the company has a slogan or status line that needs to be added to the logo?
"From the restaurant to home" and "З ресторану до дому"


When developing the corporate identity, should the basic colors of the logo be used or can the color scheme be expanded?  

can be expanded

What image of the company should be conveyed through the corporate identity?

  • strength, stability of the company
  • solidity, respectability,
  • dynamics, moving forward, drive


For which media should the corporate identity be developed? (remove unnecessary items) 

  • business card (corporate)
  • letterhead
  • envelope 
  • modular grid for print and outdoor advertising
  • badge
  • mug / cup
  • box (packaging for rolls) 
  • Box Bag
  • Courier Bag
  • Car (vehicle)


In what format do you want to receive the source material?
PSD / Ai / Corall
Fonts
Color palette for print
Color palette for Web
Applications2