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Company Name:

BUJOBOX


Company Activity:

bujobox.com.ua — the first and largest online store in Ukraine for niche stationery products, where all products for planning using the Bullet Journal system, scrapbooking, and creativity are gathered in one place.
We also maintain an Instagram page where we inspire people to keep a BuJo diary, provide examples of design, and teach planning.

 

Product/Service Category Description:

Specialized stationery products for those who keep a diary using the Bullet Journal method, engage in scrapbooking, calligraphy, and creativity.


Distribution Channels and Sales Geography:

Ukraine

Website, marketplaces (prom, epicenter), Instagram, Facebook, Youtube, Pinterest, Tiktok,


Target Audience Profile:

Target Audience (core) — girls aged 16-32 who adore aesthetic and quality stationery, keep a BuJo diary, plan for the future, love literary fiction, coffee, and cats 🙂.


Existing or Expected Positioning:

The first and largest online store in Ukraine for niche stationery products for those engaged in scrapbooking, creativity, and keeping a diary using the Bullet Journal method.

In short - Everything for Bullet Journal, scrapbooking, and creativity in one store.

Closest Competitors:

akvarel-n.com.ua
asumi.com.ua
poofpoof.com.ua

stickers-vanilka.com


Main Competitive Advantages of the Company:

Our mission – to change customers' perceptions of modern e-commerce. It can be without unnecessary difficulties with the seller, it can be emotional, and of course, expert. We strive for our customers to have a great experience purchasing quality products in one place, as well as valuable advice and examples of using products to develop their creative and productivity skills.


We understand the customer both literally and figuratively. We use all the products we sell.

  • We support with expertise and inspire planning their lives.
  • We understand the language people speak (literally). It is more difficult on foreign platforms.
  • We understand why that girl needs 10 more sets of stickers with coffee and cats, and why that spread in the diary is significant.
  • We ship orders daily (ordered today – received tomorrow). Customers appreciate this very much.
  • We pack orders like a gift for our mom.

Just check the reviews on the website and Google 😊

 

What elements should the logo consist of?

From the brand name and a graphic element.

The current logo design was created from a symbiosis of ideas from the internet combined with my vision in 3 hours. So it shouldn't be overly focused on.


What word or phrase will be used in the logo?

BUJOBOX


Should the logo be bilingual or trilingual?

No


Does the company have a slogan that needs to be added to the logo?

No


What should be depicted in the logo?

We see the logo as quite simple and readable, so it is easy to remember and clearly associate with a specialized stationery store.

There are no specific criteria for what should be depicted.


Is the logo being created for the first time or is it being redesigned (rebranding)?

In the attachments, the existing one.

 

Indicate if it is necessary to maintain continuity of the logo (the new logo has features of the previous one): 

No. It can be redesigned at your discretion.


Are there preferred main colors, or which colors do you prefer? 

Initially, the standard CMS Horoshop design is used.

According to a fairly large survey of 400 respondents, 39% chose the current color scheme as more appropriate for the BuJoBox online store.

It is indeed light, beautiful, and functional (clear CTAs). Therefore, we keep it, but a few shades can be changed at your request.

Current scheme

#f6fbfc
#d9ecf2
#92d1d9
#f5bcbf
#ee8fb0


What should the logo be like?

  • simple, concise
  • readable
  • bright
  • three-dimensional elements
  • modern


Which brand do you consider successful in this category of goods or services, and why?

akvarel-n.com.ua after their rebranding (current). I like the invented character. It successfully complements the design elements.

Of course, I don't want to copy, but if you manage to come up with something successful, I'm all for it.


notebooktherapy.com

I really like the combination of real products with graphic elements (stars, flowers, curly arrows, etc.).

I like handwritten fonts, but I understand that Latin and Cyrillic differ greatly in this.


Are there any unwanted elements for use in the logo?

Category 18+.

Do not copy competitors. Fonts or any expressive elements.

Otherwise, there are no restrictions.


What image of the company should be conveyed through the corporate style?

  • dynamics, moving forward
  • modernity
  • creativity and life planning


For which media should the corporate style be developed?

  • notebook
  • pen/pencil
  • mug/glass
  • t-shirt

It would be ideal if you know the capabilities and limitations of the CMS Horoshop for designing website elements. We can change elements on the site.

  • logo
  • favicon
  • Logo for publication on Facebook (link to the website)
  • website style (color scheme, font)
  • banner on the website (everything for bullet journal)
  • icons on the website (popular categories, advantages, stickers on products "hit", "new arrivals")
  • social media logos (insta, fb, pinterest)
  • banner for social media (fb, youtube, pinterest)
  • icons for saved stories
  • gift certificates
  • tab in the order (there is already a design – change if the color scheme changes)
  • sticker "Thank you for your purchase" (the current one in the attachment) Print 3 or 4 cm in diameter.
  • Packaging (box design). Details below.


Is the packaging being created for the first time or is there an existing version? (attach an image of the existing packaging)

The current design is just a monochrome black logo on top of a brown box printed flexographically. In the attachment, the layout.

 

What is the main task of the packaging design:

I will write in one comment from our client: "I received the order - everything is wonderful, thank you very much! The stationery is fantastic, the delivery is lightning fast! A huge thank you for the gifts - the feeling of a little holiday will follow me all day"

So: the packaging should evoke the emotions of a little holiday.
We believe that packaging is one link in many that creates a long chain of a great customer experience and this is the little holiday itself. 

At the same time, it should be simple and functional: logo, slogan, advantages, links to social media with a QR code.


Style in which the packaging should be executed:

Quite a simple style. As a reference, I like the design of TEAHOUSE and JINNTO boxes (photos in the attachment)

 

Basic colors of the packaging:

We use brown boxes (which resembles craft, very common with the themes of scrapbooking and BuJo).
 

The box design should contain a maximum of 4 colors (production requirement).


It is highly desirable not to overlap colors on top of each other. Otherwise, the print quality will deteriorate (example of how not to do it in the attachment – this is a box for Be-fit bars where immediately 3 colors are on top of each other). Overlapping two colors is allowed.


Indicate the dimensions of the packaging (attach the layout if available):

We order boxes with flexographic printing from the manufacturer.

Box layouts in the attachment


Self-assembling boxes

Box 0.5 kg 170×120×100

Box 0.5 kg 240×170×50

Box 1 kg 240×170×100


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Indicate the location of the elements on the packaging)?

There must be on the packaging.

External side on top:

  • Logo
  • Other graphic elements at your discretion.
  • Text in the form of a message: You can achieve anything. The only limitation that exists is the boundaries of the box in your hands

External side on the short side:

  • QR to go to the Instagram account (in the attachment)
  • Text: Let's be friends on Instagram
  • Text: Useful tips for keeping a diary and reviews of new products
  • Other graphic elements at your discretion


External side on the short side:

  • Link to the website: www.bujobox.com.ua
  • Positioning: Everything for Bullet Journal, scrapbooking, and creativity in one store


External side on the long side (store advantages):

  • Assortment of over 5000 products
  • Fast delivery: Ordered today – received tomorrow
  • 10% for regular customers
  • We inspire and teach planning


External side bottom:

  • #1 stationery store in Ukraine for Bullet Journal, scrapbooking, and creativity


Inside on the lid:

  • The logo should be in the center
  • Slogan: Plan, act, and create the future  (can be in caps)

This is what appears in photos or videos of our clients' reviews in stories, which provides additional advertising.


 In what format do you wish to receive the output material?

PNG, JPEG, PSD, AI, TIF files (other)


 Please provide any additional information you consider important.

The task now is to bring everything to a unified style, as many elements were developed independently on templates and without experience, so almost all elements of customer contact points are included in the project.


Attachments and References

https://drive.google.com/drive/u/1/folders/1N-4kFAO7gN9jwMaxlpFtOxYz85W4Ygzo
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