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1. About the Company

Fisheryn — a SaaS platform for fishing.
Purpose: booking fishing trips, renting additional services (cabins, camping), competitions among anglers.
The brand should be associated with: modernity, trust, simplicity, and drive.
Similar services in other niches: Uber, AirBnB.

2. What Needs to Be Created

  1. Logo

    • Main version + monochrome + version on a dark background.

    • It should be simple, scalable (work both as an app icon and on a t-shirt).

    • It is preferable to use motifs of nature / water bodies / fish, but in a minimalist style (without overly complex illustrations).

  2. Minimal Brand Book

    • Color palette (2–3 main colors + 1–2 accent colors).

    • Fonts (main + secondary, with recommendations for headings and text).

    • Rules for logo usage (background, prohibited variations).

    • Examples of application: website, mobile app, social media (1–2 examples each).


3. Style and Mood

  • Minimalism — simple shapes, clean design.

  • Modernity — the style of a SaaS platform, not a "fishing club from the 90s".

  • Trust — should evoke a sense of reliability (like fintech or travel services).

  • Dynamics — the brand should look "alive", not static.


4. Technical Requirements

  • Logo formats: SVG, PNG, PDF (must be vector).

  • Brand book in PDF format.

  • All source files: Adobe Illustrator or Figma.