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Company Name: fiz-ra


Product/Service Description: large universal fitness center


Target Audience Profile: Well-groomed youth who want a beautiful, sexy body and to look cool.

Men and women aged 18 to 45 who take care of their health, with above-average income. 

Appreciators of a healthy lifestyle. Regularly engage in physical activities.              


List the closest competitors: Universal fitness centers in the mid to upper price range

For example https://zona531.by/ and similar


Describe the main competitive advantages:  great location in a residential area, comfortable changing rooms and showers, there is a corner for small children - convenient for mothers on maternity leave, large hall (500m2) with various zones for group training (gymnastics, yoga, boxing, judo…) and numerous modern exercise machines. strong coaching staff


Specify the full name that should be in the logo: «fiz-ra»  or «физ-ра»


Should the logo be bilingual or trilingual? Russian and English


If the company has a slogan or tagline that needs to be added to the logo? not yet.


What elements should the logo consist of?  Most likely from a signature style and a very simple graphic element. Maybe some element of a school font


But it should not look like this  http://fizra11.com/

 

What should the graphic element be like? very simple and unique


Type of presentation:  

  • Simplicity, conciseness.
  • can be abstraction
  • should evoke pleasant associations


What image of the company should be conveyed through the corporate identity? Strength, Sex, power, energy, muscles, adrenaline, Grace,


Basic colors: suggest a combination of one or two colors. absolutely no gaudiness

Considering the specifics, "signal" colors are likely preferred - red (aggressive color) or vibrant yellow.

The color should be appealing. It should not be "over the top"


What brand do you consider successful in this category of goods or services, and why?

For example  https://worldvectorlogo.com/ru/logo/sportmaster

Like that it has a signature font, there is a very simple graphic element. memorable


Is the logo being created for the first time or has it existed before and is now being recreated? for the first time


What corporate identity carriers need to be developed?

  • Advertising option on the facade (the facade here - https://static.realt.by/user/bi/o/site4jxs9obi/e0255433c8.jpg?1545144389 )
  • LED advertising option for placement in windows (fitness on the 4th floor of the building)
  • Option for the reception desk design
  • Option on the wall inside the premises
  • Business card
  • Stand with prices and class schedule
  • Modular grid for print and outdoor advertising
  • T-shirt, shorts, cap
  • Trainer badge
  • Mug
  • Locker key tag


Is a corporate identity guideline necessary, and if so, what type?

Guideline (description of standards and rules for working with corporate identity) in full and abbreviated versions
Updates
Update #1

The fitness center website will be at fiz-ra.by

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27 February 2019, 21:49