Company Name: LLP "KonTruck"
Company's Line of Business: Transportation Services
Description of Product/Service Categories: Provision of various types of vehicles as per client needs
Distribution Channels and Sales Geography: Market of the Republic of Kazakhstan
Target Audience Profile: Above 12 years old
Closest Competitors: InDriver, OnlineBus, Yandex Taxi
Main Competitive Advantages of the Company: Fixed rate for drivers, no commissions
What elements should the logo consist of?
- from a corporate writing and graphic element
What word or phrase will be used in the logo? KonTruck
Should the logo be bilingual or trilingual? No
If the company has a slogan or tagline that needs to be added to the logo? Simplifying Your Wonderful Life
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?
For the first time
Are there basic colors or a preferred color scheme? Preferred Dark Orange
What should the logo be like?
- minimalistic
- bright
- carefully drawn images with detailing of small elements, etc.
- image-based, status-oriented
- modern
Which brand do you consider successful in this category of goods or services, and why? Yandex Taxi, easy to use and offers a choice of vehicle categories for the client
What image of the company should be conveyed through the corporate style?
- strength, stability of the company
- solidity, respectability
- elitism
- modernity, innovation
For which media should the corporate style be developed?
- business card (corporate)
- letterhead
- folder
- PowerPoint presentation templates (title page, slide template)
- modular grid for print and outdoor advertising
- badge
- notepad
- pen / pencil
- desktop flag
- mug / glass
In what format do you want to receive the source material?
Initially in PDF
