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Company Name:  Green Fox


Company Activity:  Tourism


Description of Product/Service Categories:  Service for finding Recreation Areas, Hotel Complexes, Cottages, and Baths


Distribution Channels and Sales Geography:  Kazakhstan Market


Target Audience Profile:  Age 12+


Existing or Proposed Positioning:  With us, you will relax from the hustle and bustle of the city


Closest Competitors:  Booking, HT.kz


Main Competitive Advantages of the Company:  Our application allows you to easily find Hotel Complexes, Cottages, and Baths outside the city


What elements should the logo consist of? 

  • brand writing and graphic element


What word or phrase will be used in the logo?  Green Fox


Should the logo be bilingual or trilingual?  No


If the company has a slogan or tagline that needs to be added to the logo?  A Simple Path to a Happy Life


What should be depicted in the logo?  A Fox


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? For the first time


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one). 


Are there basic colors or a preferred color scheme?  Preferred - green


What should the logo be like? 

  • monochrome
  • bright
  • carefully drawn images with detailed small elements, etc.
  • image-based, status-oriented
  • modern

What brand do you consider successful in this category of goods or services, and why? 


Are there any undesirable elements to use in the logo? 


What image of the company should be conveyed through the corporate identity? 

  • solidity, respectability
  • evolution, development, ascent
  • modernity, innovativeness


For which media should the corporate identity be developed?

  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • desktop flag
  • mug / glass


In what format do you want to receive the source material?  Initially PDF


Provide any additional information you consider important.