Guideline for the NaZapad conference

Logo-based corporate style

5500 UAH

Brief Winning work

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Company Name: NaZapad

Company Activity: online conference on SEO promotion of goods and services in Western markets.

Description of product/service categories: practical online conference

Distribution channels and sales geography: social networks, specialized websites, messengers, forums

Target audience portrait: SEO specialists, arbitrageurs, webmasters, business owners

Existing or anticipated positioning: NaZapad – is more than a conference. It is a community for promoting various business sectors.

Closest competitors: https://guruconf.com/ https://sempro.com.ua/ https://8p.ua/ https://webpromoexperts.net/conference/seo-day/

Is the logo used in a two- or three-language version? Only in two-dimensional

Does the company have a slogan or status line that needs to be added to the logo? No

When developing the corporate style, should the basic colors of the logo be used or can the color palette be expanded?

Currently, the following colors are used:

#195FC9

#FFFFFF

#000000

#E5E5E5

#222E41

#192333

#FF4D4D

There is no need to expand the color palette

What image of the company should be conveyed through the corporate style?

What corporate style carriers need to be developed?

logo (usage options: on a dark background, on a light background, black-and-white version of the logo)
color palette - usage options
corporate fonts with sizes (usage options) Currently using Montserrat font.
business card
badge
presentation template
brand wall 3000*2000
merch (t-shirt, mug, stickers, flag, pen)

In what form would you like to receive the output material? PDF

Please provide any additional information you consider important.

Examples of how the final result should look.