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For which product should the packaging be developed?

1) Ready chocolate breakfast CRUNCHER 130g  (Chocolate balls)

2) Ready chocolate breakfast CRUNCHER DUO   130g  (Mix of chocolate and milk balls DUO)


Product description for which the packaging is being developed: Ready breakfast Cruncher is a unique ready breakfast consisting of chocolate balls and DUO balls.

 

Company name: Confectionery factory «KAZKON» LLP Bread and Flour Mill No. 1


Company's line of business: Production of flour confectionery products and dry breakfasts.


Distribution channels and sales geography: Channel A (supermarkets) BC (stores and markets)


Target audience portrait: Average age of the buyer 25 – 50. They choose this product for their children and want to treat them to valuable and healthy breakfasts.


Existing or proposed positioning: Existing samples of product packaging are shown below in the photo. It is necessary to create packaging that will motivate parents and children to buy an interesting and beautiful packaging of the ready breakfast.


Closest competitors: Nestle  Nesquik


Main competitive advantages of the company: Price, Quality, Availability, Packaging, Domestic manufacturer.


Brand name on the packaging: Brand «KAZKON»


Product price segment: Medium price segment.


Duration of product presence in the market: Stable sales.  It is necessary to increase sales. The product has been on the market for 2 years.


Advantages of the promoted product: Ready to eat, size, price, interesting packaging,


What benefits does the buyer get from purchasing the product? The product is fully ready to eat and is also beneficial for children, containing many vitamins that are essential for a growing body.


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)

See the photo below. There is an existing option.


Formulate the main task of the packaging design:

1) The front side of the packaging should feature an image of the product in milk like Nesquik.

2) Come up with a hero or character. (Consider an option with an athletically built hero) athletic Rabbit, cartoonish ancient character, possibly a photo of children, pixelated image (Minecraft, Lego), suggest your own option.


Style in which the packaging should be made: Cartoonish and pixelated option, as well as you can suggest your own option.


Basic colors: Preferably yellow like Nesquik.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?

Mandatory presence

1) Brand «KAZKON»

2) Brand CRUNCHER

3) A hero that will be very interesting to children. (Possibly a character from a cartoon)

4) Presence of Vitamins

5) Presence of International Certification ISO signs


In what format do you want to receive the source material? The packaging should be refined after the winner is announced at the request of the customer.

In the original format Illustrator  and  preferably in Jpeg


Provide any additional information you consider important.

All sizes are preserved except for the height of the packaging.

Height of the packaging -  (Currently being measured) We will fill it in later.

Type of packaging - Bag with a flat bottom and 4 boiled edges.
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