I am looking for a creative designer to create an icon for our financial management application. The icon should represent our app as the best "nerdy" solution, highlighting its financial focus. The main market is the USA and Canada.
Important:
I do not need another standard, boring icon. Don't be afraid to think outside the box! I have added examples that convey the "nerdy" spirit I am looking for. The references are just examples; use them only as stylistic or thematic inspiration.
What I am looking for:
- A combination of financial symbols and nerd elements
- Financial elements: use of money symbols or data visualizations – for example, dollar sign, charts, credit card
- Nerd elements: thick glasses frames, possibly a bow tie or other geek motifs. The icon should immediately create a geeky feeling.
- Mascot orientation: Ideally, the icon contains a character or visual element that I can easily turn into a full-fledged mascot.
Brand Values and Personality:
Core Values:
Transparency, innovation, community, empowerment, flexibility, and accuracy.
- Brand Personality:
- Friendly and humorous companion: Approachable, casual, and witty.
- Finance expert: Provides deep financial insights with ease.
- Nonconformist financial nerd: Challenges simplified financial tools, striving for depth and mastery.
- Inspirational coach: Supports and motivates users towards self-directed financial management.
Tone of Voice:
Casual, witty, and a bit sarcastic — like a conversation with a clever friend who happens to be a CPA. We prefer direct communication, without marketing fluff.
Technical Requirements:
Shape: rounded squares (iOS style) or rounded rectangle shapes
Size and format: Provide in vector format (EPS or SVG)
