Illustrations for an advertising exchange. Traffic from Telegram.

Good afternoon, colleagues!

We need to develop branded illustrations for the new advertising exchange AdGram(adgram.io).

AdGram allows purchasing traffic from channels and groups in Telegram in various formats - CPP (cost per post) / CPM (cost per impression) / CPC (cost per click) / CPA (cost per action)

Essentially, we are taking advertising in Telegram to a new level. If previously it was a tool for marginal individuals and dissidents, we plan to provide advertisers and administrators with tools that will elevate advertising in Telegram to the level of top advertising systems like Yandex.Direct and GoogleAds.

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To create advertising materials, we would like to develop our unique type of illustrations. They will be included in the AdGram brand book and will be used in all materials we produce.

For each advertising task, or almost every task, unique illustrations will be needed. As a result, the winning illustrator will regularly receive offers.

For example, there is a task to create an advertising video describing the structure of the exchange's operation - all images for this video, which will later be animated, also need to be developed.

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The commercial task that the presence of illustrations solves:

So that users recognize these illustrations. If today a person accidentally noticed a billboard and did not pay attention to it, and tomorrow they enter Facebook and see an advertising post - they should remember that they have seen it somewhere before and identify it next time.

Heroes of the illustrations:

People: both men and women. Each gender can have 2-3+ types (differences in clothing, hairstyles, skin colors, clothing, etc.).

Not allowed:

• mystical heroes;

• magic with wizardry;

• animals;

• children, teenagers.  

Acceptable style of illustrations:

• Flat;

• Without outlines;

• Presence of both sharp and rounded corners;

• Distortion of character proportions (square heads, arms/legs of different sizes, triangular hairstyles, elliptical bodies, etc.)

• Presence of a distinctive feature in the form of an element (a communist party badge, hairy legs, holes in pants, etc.). It is possible to come up with some other distinctive features or approach the solution from a different angle. The essence is that something should unite the heroes, some element or group of elements

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What illustrations need to be developed for us as part of the competition:
1. Illustration for the 502 error page. The server is not responding. This means that we are currently rolling out some update
2. Illustration for the 404 error page. The specified URL does not exist.
3. Illustration for the main page of the landing, instead of the one currently on the first screen.
The idea is as follows:
We are a traffic supplier. We are not just a traffic supplier, but literally like a pipe that can deliver traffic in a continuous flow on an industrial scale, absolutely any, in different categories, different languages, and different geographies.
Accordingly, we need a pipe from which people will fly out. On the pipe, there should be a tap in the "On" position. On the tap or on the pipe, the AdGram logo.
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***I would like to emphasize that it is not worth focusing on the illustrations that are currently on the AdGram landing - they are not liked in style, seem too abstract and quite meaningless, not carrying any commercial benefit. In this regard, it has been decided to develop new ones.

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Examples of illustrations that are liked: