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What should the infographic illustrate?

Trends in eCommerce sales changes by industry due to the coronavirus COVID-19. It is necessary to visually demonstrate not only the trends by sectors/verticals but also to reflect that within each vertical, the indicators vary depending on the products offered.

Several examples:

1) Business Vertical: Cleaning

The average increase across vertical: +450%

Household cleaning products: +150%

Soaps: +450%

Disposable gloves: +700%


2) Business Vertical: Kitchen Appliances

The average change across vertical: +235%

Juicers/Coolers: -30%

Refrigerators/Bread Machines: +500%


3) Business Vertical: Automotive

The average decrease across vertical: -40%

Tools: -30%

Tires/Brakes/Parts: -40%

Motorcycle accessories: -50%


Application area of the infographic: 

  • website
  • social networks
  • video


Main direction of the developed infographic: 

  • visualization of statistical data
  • attracting attention


Brief description of the information presentation style:

Our company adheres to a specific style of information presentation. See the attached archive with examples of different presentations and slides.

In the context of this infographic, it is necessary to come up with a way to visually represent the averaged data by industry, showing that within this vertical there may be segments showing different growth/decline.


What initial information can be provided by you (tables with numerical data, files with text, images, drawings, photographs, etc.)?

See the attached XLSX file. 

Columns:

A) Vertical:  industry/vertical

B) change (low): Lower growth/decline indicator in the vertical

C) Average change across vertical: Average indicator for the vertical/industry

D) change (hi): Upper growth/decline indicator
Columns E, F, and G: examples of products or segments of products in lower/middle and high change indicators

Examples:

1) Baby necessities

With an average growth of +70% (column C), strollers (E) showed a decrease of -30% in sales, while toys (F) showed a +70% growth, and diapers (G) +150%

2) Cleaning Products

With an average growth of +450% (C), household cleaners (E) showed a growth of 150%, soaps showed a +70% growth, and diapers +150%


Logo, corporate style, website. See attached files and https://wismolabs.com/ 


Should the infographic be made in the company's style?

Colors and styles are specified in colors.ai


Language of the infographic execution: English (text provided)


Examples of infographics that were liked. 

Almost everything that is here: https://www.hongkiat.com/blog/free-infographic-templates/

Here is another example with similar data, but much larger and simpler: https://assets-global.website-files.com/5d066a9385f49b55e8a6f2b6/5e88b982241219591c8a4cb6_New_resized_4.3.jpg


Additional information that may help in execution

As a result, the work should be completed and provided in Adobe Illustrator format, so that it can be possible to edit the text data (the data is not final now).

Possible use of Open Sans Light, Norma, Semibold, and Bold fonts (including Italic version)
Applications1